{"id":1001,"date":"2020-12-29T11:18:27","date_gmt":"2020-12-29T07:48:27","guid":{"rendered":"\/mag\/2020\/12\/29\/seth-godin-lessons\/"},"modified":"2021-10-20T17:19:13","modified_gmt":"2021-10-20T13:49:13","slug":"seth-godin-lessons","status":"publish","type":"post","link":"https:\/\/bookapo.com\/mag\/business\/seth-godin-lessons\/","title":{"rendered":"\u0633\u0647 \u062f\u0631\u0633 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0632 \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u06a9\u0633\u062a\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0648 \u062c\u0644\u0628\u200c\u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0646"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p>\u0646\u06a9\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u0631\u0633 \u0627\u0632 \u0634\u06a9\u0633\u062a\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0648 \u062c\u0644\u0628\u00a0 \u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0632 \u0632\u0628\u0627\u0646 \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u06a9\u0647 \u062d\u062a\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f.<\/p>\n<p>\u06a9\u0634\u0641 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0646\u0642\u0637\u0647\u200c\u0642\u0648\u062a <strong>\u0633\u062a \u06af\u0648\u062f\u06cc\u0646 (Seth Godin)<\/strong> \u06a9\u0627\u0631 \u0633\u0627\u062f\u0647\u200c\u0627\u06cc \u0646\u06cc\u0633\u062a. \u0627\u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u060c \u0633\u062e\u0646\u0631\u0627\u0646\u060c \u0645\u062a\u062e\u0635\u0635 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u0628\u06cc\u0634 \u0627\u0632 \u0647\u0631\u0686\u06cc\u0632\u06cc\u060c \u0627\u0632 \u0628\u062d\u062b\u200c\u0647\u0627\u06cc \u062d\u0627\u0634\u06cc\u0647\u200c\u0627\u06cc \u067e\u0631\u0647\u06cc\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a\u06cc \u0627\u0633\u062a\u0627\u062f <strong>\u00ab\u0633\u0631 \u0627\u0635\u0644 \u0645\u0637\u0644\u0628 \u0631\u0641\u062a\u0646\u00bb<\/strong> \u0627\u0633\u062a.<\/p>\n<p>\u062a\u0627 \u0628\u062d\u0627\u0644 \u0628\u0647 <a href=\"https:\/\/seths.blog\/\">\u0628\u0644\u0627\u06af \u0627\u0648<\/a> \u0633\u0631 \u0632\u062f\u0647\u200c\u0627\u06cc\u062f\u061f \u0628\u0627 \u062f\u0642\u062a \u0641\u0631\u0627\u0648\u0627\u0646 \u0647\u0631\u06cc\u06a9 \u0627\u0632 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628 \u0686\u0646\u062f\u0635\u062f \u06a9\u0644\u0645\u0647 (\u062d\u062f\u0648\u062f \u06f4\u06f0\u06f0 \u06a9\u0644\u0645\u0647) \u062f\u0631 \u0628\u0644\u0627\u06af \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062f\u0631 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u0627\u0648 \u0627\u062b\u0631\u06cc \u0627\u0632 \u0631\u0646\u06af \u0648 \u0644\u0639\u0627\u0628 \u062f\u0627\u062f\u0646 \u0628\u0647 \u062c\u0645\u0644\u0627\u062a \u062f\u06cc\u062f\u0647 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0646\u0648\u0634\u062a\u0647\u200c\u0647\u0627\u06cc \u0627\u0648 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0635\u0627\u0631\u0647 \u0648 \u062c\u0627\u0646 \u0645\u0637\u0644\u0628 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0627\u0633\u062a. \u062f\u0631 \u0642\u0633\u0645\u062a <a href=\"https:\/\/bookapo.com\/category\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634 \u0628\u0648\u06a9\u0627\u067e\u0648<\/a>\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0627\u06cc\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0645\u0648\u0641\u0642 \u0648 \u0645\u0634\u0647\u0648\u0631 \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u0648 \u0647\u0645\u0648\u0627\u0631\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u0634\u06cc\u0648\u0647\u200c\u06cc \u062e\u0648\u062f \u0645\u0642\u06cc\u062f \u0627\u0633\u062a\u060c \u0686\u0647 \u0628\u0631\u0627\u06cc \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u0628\u0644\u0627\u06af\u060c \u0627\u0631\u0627\u0626\u0647 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc\u060c \u062a\u062f\u0631\u06cc\u0633 \u062f\u0631\u0633\u06cc \u062f\u0631 \u06a9\u0644\u0627\u0633 \u0648 \u0686\u0647 \u062f\u0631 \u06cc\u06a9 \u0645\u0635\u0627\u062d\u0628\u0647! \u0645\u0635\u0627\u062d\u0628\u0647 \u0627\u062e\u06cc\u0631 \u0627\u0648 \u0628\u0627 <strong>CreativeLive<\/strong> \u0647\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0628\u0648\u062f.<\/p>\n<p>\u062f\u0631 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0633\u0631\u06cc \u06a9\u0644\u0627\u0633\u200c\u0647\u0627\u06cc <strong>\u06f3\u06f0 \u0631\u0648\u0632 \u0628\u0627 \u0646\u0627\u0628\u063a\u0647\u200c\u0647\u0627<\/strong> (Thirty Days Of Genius Series)\u060c \u0634\u062e\u0635\u06cc \u0627\u0632 \u06a9\u0645\u067e\u0627\u0646\u06cc <strong>CreativeLive<\/strong> \u0628\u0627 \u06af\u0648\u062f\u06cc\u0646 \u0628\u0647 \u0628\u062d\u062b \u0648 \u06af\u0641\u062a\u06af\u0648 \u062f\u0631\u0628\u0627\u0631\u0647 \u0634\u06a9\u0633\u062a \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0646\u060c \u067e\u0631\u062f\u0627\u062e\u062a\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u06cc <strong>\u06f3 \u062f\u0631\u0633 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0632 \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u06a9\u0633\u062a\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0648 \u062c\u0644\u0628\u200c\u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0646<\/strong>\u060c \u0628\u0647 \u0627\u06cc\u0646 \u06af\u0641\u062a\u06af\u0648 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class=\"message-box-border bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\"> \u06af\u0648\u062f\u06cc\u0646 \u0628\u0647 \u0635\u0631\u0627\u062d\u062a \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u00ab\u0627\u06af\u0631 \u0627\u062c\u0627\u0632\u0647\u200c \u0627\u0638\u0647\u0627\u0631 \u0648\u062c\u0648\u062f \u0628\u0647 \u0646\u0628\u0648\u063a\u062a\u0627\u0646 \u062f\u0647\u06cc\u062f\u060c<strong> \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062e\u0648\u0628 \u067e\u06cc\u0634 \u0646\u0631\u0648\u062f!<\/strong> \u0627\u0645\u0627 \u0627\u06cc\u0646\u200c\u06a9\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0631\u0627 \u0642\u0627\u0646\u0639 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u00ab\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062e\u0648\u0628 \u067e\u06cc\u0634 \u0646\u0631\u0648\u062f\u00bb 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\u062f\u0631 \u062d\u0627\u0644 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0631\u06cc\u0633\u06a9 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0647\u0633\u062a\u06cc\u062f.<\/p>\n<p>\u0627\u0648 \u0628\u0647\u200c \u062c\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u062a\u0631\u0633 \u0627\u0632 \u0634\u06a9\u0633\u062a \u0631\u0627 \u062f\u0631 \u0630\u0647\u0646 \u062e\u0648\u062f \u062f\u0641\u0646 \u06a9\u0646\u062f\u060c \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0631\u0642\u0635 \u0628\u0627 \u062a\u0631\u0633\u0634 \u062f\u0639\u0648\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<div class=\"message-box relative red\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-border bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\"> \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u00ab\u062a\u0631\u0633 \u0628\u0647 \u0635\u0648\u0631\u062a \u063a\u0631\u06cc\u0632\u06cc \u062f\u0631 \u0648\u062c\u0648\u062f \u0645\u0627 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a. \u0628\u0631\u062e\u0644\u0627\u0641 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0627\u06a9\u062b\u0631\u06cc\u062a \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u06cc\u0646 \u062a\u0631\u0633 \u06cc\u06a9 \u0639\u0627\u0645\u0644 \u0645\u0641\u06cc\u062f \u0648 \u0645\u0646\u0637\u0642\u06cc \u0628\u0631\u0627\u06cc \u0645\u0627 \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06cc\u06a9 \u0686\u0648\u0628 \u0628\u06cc\u0633\u0628\u0627\u0644\u0650 \u062f\u0631 \u062d\u0627\u0644 \u067e\u0631\u0648\u0627\u0632 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0632\u062f\u06cc\u06a9 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u062f\u0644\u06cc\u0644 \u0648\u0627\u0636\u062d\u06cc \u0628\u0631\u0627\u06cc \u062a\u0631\u0633 \u062f\u0631 \u0634\u0645\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.\u00bb <\/div><\/div><\/div>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc\u200c\u06a9\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u06cc\u06a9 \u0631\u06cc\u0633\u06a9 \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u0628\u06a9\u0646\u06cc\u062f \u0648 \u0627\u0632 \u0645\u062d\u062f\u0648\u062f\u0647\u200c\u06cc \u0627\u0645\u0646 \u062e\u0648\u062f \u062e\u0627\u0631\u062c \u0634\u0648\u06cc\u062f\u060c \u062f\u0631 \u0627\u06cc\u0646\u200c\u0635\u0648\u0631\u062a \u0686\u06cc\u0632 \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u0645\u06cc\u200c\u062f\u0647\u06cc\u062f \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0633\u0627\u0644\u0647 \u0627\u0646\u062a\u062e\u0627\u0628 \u0628\u06cc\u0646 \u0645\u0631\u06af \u0648 \u0632\u0646\u062f\u06af\u06cc \u0646\u06cc\u0633\u062a.<\/p>\n<p>\u0645\u062a\u0623\u0633\u0641\u0627\u0646\u0647 \u0627\u063a\u0644\u0628 \u0627\u0648\u0642\u0627\u062a \u0628\u0647 \u062a\u0631\u0633\u200c\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647\u200c\u0645\u0627\u0646 \u0627\u062c\u0627\u0632\u0647\u200c \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u062a\u0623\u062b\u06cc\u0631\u06cc \u0645\u0646\u0641\u06cc \u0631\u0648\u06cc \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0645\u0627 \u0628\u06af\u0630\u0627\u0631\u0646\u062f. \u062d\u062a\u06cc \u062f\u0631 \u0645\u0648\u0627\u0642\u0639\u06cc \u0628\u0647\u200c \u0633\u0627\u062f\u06af\u06cc \u0633\u062e\u0646\u200c \u06af\u0641\u062a\u0646 \u062f\u0631 \u062c\u0645\u0639\u060c \u067e\u0633\u062a \u06af\u0630\u0627\u0634\u062a\u0646 \u062f\u0631 \u0628\u0644\u0627\u06af \u0648 \u06cc\u0627 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0631\u062f\u0646 \u0628\u0647 \u063a\u0631\u06cc\u0632\u0647 \u062f\u0631 \u06cc\u06a9 \u0634\u0631\u0627\u06cc\u0637 \u062d\u0633\u0627\u0633!<\/p>\n<div class=\"message-box relative\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-border bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\"> \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u06a9\u0647 \u0628\u0647 \u062e\u0648\u062f\u062a\u0627\u0646 \u062f\u0627\u0626\u0645\u0627\u064b \u06cc\u0627\u062f\u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0645\u0627\u0645 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0645\u0645\u06a9\u0646 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0634\u0645\u0627 \u0646\u06cc\u0633\u062a \u0648 \u0634\u06a9\u0633\u062a \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u062d\u062a\u0645\u0644 \u0628\u0627\u0634\u062f\u060c \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0631\u0627\u062d\u0644 \u0631\u0634\u062f \u0648 \u062a\u0648\u0633\u0639\u0647 \u0641\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u06cc \u062e\u0648\u062f \u0628\u0647 \u06cc\u06a9 \u0646\u0633\u062e\u0647 \u0628\u0647\u062a\u0631 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f. <\/div><\/div><\/div>\n<p><strong>\u06f2- \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0686\u06af\u0648\u0646\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/strong><\/p>\n<div id=\"14913919722\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/kRjTY?data[rnddiv]=14913919722&#038;data[responsive]=yes\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>\u06af\u0648\u062f\u06cc\u0646 \u062f\u0631 \u06cc\u06a9 \u062a\u0639\u0631\u06cc\u0641 \u0628\u0633\u06cc\u0627\u0631 \u0633\u0627\u062f\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f:<\/p>\n<div class=\"message-box relative dark\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-bg-image bg-fill fill\" style=\"background-image:url(#hex or http:\/\/imageurl);\"><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\"> <strong>\u00ab\u0627\u06af\u0631 \u0628\u0631\u0648\u06cc\u062f\u060c \u062f\u0644\u0634\u0627\u0646 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u062a\u0646\u06af \u0645\u06cc\u200c\u0634\u0648\u062f\u061f\u00bb<\/strong> <\/div><\/div><\/div>\n<p>\u0627\u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0622\u0646 \u0627\u0641\u0631\u0627\u062f (\u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0642\u0635\u062f \u062a\u0623\u062b\u06cc\u0631 \u06af\u0630\u0627\u0634\u062a\u0646 \u0631\u0648\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0627\u0631\u06cc\u062f) \u0627\u06af\u0631 \u0641\u0631\u062f\u0627 \u062d\u0627\u0636\u0631 \u0646\u0634\u0648\u06cc\u062f\u060c \u0622\u06cc\u0627 \u062f\u0644\u062a\u0646\u06af\u200c\u062a\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f \u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u067e\u0631\u0648\u0698\u0647\u200c\u06cc \u062c\u062f\u06cc\u062f\u062a\u0627\u0646 \u067e\u0627 \u0628\u0647 \u0639\u0631\u0635\u0647 \u062c\u0647\u0627\u0646 \u0646\u06af\u0630\u0627\u0631\u062f\u060c \u0622\u06cc\u0627 \u0633\u0631\u0627\u063a\u200c\u062a\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f\u061f\u00bb<\/p>\n<p>\u0628\u0647 \u06af\u0641\u062a\u0647 \u06af\u0648\u062f\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0641\u0642\u0637 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0646\u0645\u06cc\u200c\u062e\u0631\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0648\u0627\u0642\u0639 \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u06a9\u0647 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\u0645\u0631\u0632 \u0628\u0627\u0631\u06cc\u06a9 \u0628\u06cc\u0646 \u062f\u0631\u0648\u063a \u0648 \u06a9\u0644\u0627\u0647\u0628\u0631\u062f\u0627\u0631\u06cc \u0631\u0627 \u0628\u0627 \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u06cc\u200c\u0628\u062e\u0634\u062f \u0648 \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0622\u0646 \u0645\u0634\u062a\u0627\u0642 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/all-marketers-are-liars\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/nBfSjDmbh3_1.jpg\" true alt=\"\u062a\u0645\u0627\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u062f\u0631\u0648\u063a\u06af\u0648 \u0647\u0633\u062a\u0646\u062f\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u062a\u0645\u0627\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u062f\u0631\u0648\u063a\u06af\u0648 \u0647\u0633\u062a\u0646\u062f<\/div>\n            <div class=\"book-slogan\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u062f\u0642\u06cc\u0642\u0627 \u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0686\u0631\u0627 \u0627\u0635\u0627\u0644\u062a \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u0648\u0639 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u061f<\/div>\n            <div class=\"book-author\">\u0633\u062a \u06af\u0627\u062f\u06cc\u0646<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f1\u06f7 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u062a\u0645\u0627\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u200c\u0647\u0627 \u062f\u0631\u0648\u063a\u06af\u0648 \u0647\u0633\u062a\u0646\u062f<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<p>\u062f\u0631 \u062c\u0647\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0645\u0627\u06cc\u0644\u06cc \u0627\u0641\u0631\u0627\u0637\u06cc \u0628\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc\u06cc \u0646\u0638\u06cc\u0631 \u0646\u0631\u062e \u0628\u0627\u0644\u0627\u06cc \u0628\u0627\u0632 \u0634\u062f\u0646 \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644\u06cc\u06a9 \u062e\u0648\u0631\u062f\u0646 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u06af\u0648\u062f\u06cc\u0646 \u0627\u0632 \u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u0628\u0627 <strong>\u0628\u0631\u0631\u0633\u06cc \u062f\u0642\u06cc\u0642\u200c\u062a\u0631 \u0627\u0631\u062a\u0628\u0627\u0637\u200c\u0645\u0627\u0646 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0645\u0634\u062a\u0631\u06a9\u06cc\u0646\u200c\u0645\u0627\u0646<\/strong>\u060c \u0628\u0628\u06cc\u0646\u06cc\u0645 \u06a9\u0647 \u0622\u06cc\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u062a\u0639\u0627\u0645\u0644 \u0647\u0633\u062a\u06cc\u0645 \u06cc\u0627 \u0635\u0631\u0641\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062a\u062d\u0645\u0644 \u06a9\u0631\u062f\u0646 \u0645\u0627 \u0647\u0633\u062a\u0646\u062f\u061f!<\/p>\n<div class=\"message-box relative\" style=\"padding-top:15px;padding-bottom:15px;\"><div class=\"message-box-border bg-fill fill\" ><\/div><div class=\"message-box-bg-overlay bg-fill fill\" ><\/div><div class=\"container relative\"><div class=\"inner last-reset\"> \u0627\u06af\u0631 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u0639\u0631\u06cc\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u062e\u0648\u062f \u062f\u0686\u0627\u0631 \u0633\u0631\u062f\u0631\u06af\u0645\u06cc \u0648 \u0645\u0634\u06a9\u0644 \u0647\u0633\u062a\u06cc\u062f\u060c \u0627\u0632 \u062e\u0648\u062f\u062a\u0627\u0646 \u0628\u067e\u0631\u0633\u06cc\u062f: \u00ab\u0622\u06cc\u0627 \u0645\u0634\u062a\u0631\u06a9\u06cc\u0646\u200c\u0645\u0627\u0646 \u062f\u0644\u200c\u062a\u0646\u06af \u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f \u0627\u06af\u0631 \u06cc\u06a9 \u0647\u0641\u062a\u0647 \u0627\u0632 \u0645\u0627 \u0627\u06cc\u0645\u06cc\u0644\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u06a9\u0646\u0646\u062f\u060c \u0622\u06cc\u0627 \u06cc\u06a9\u060c \u062f\u0647 \u06cc\u0627 \u0635\u062f \u0627\u06cc\u0645\u06cc\u0644 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631\u06cc\u0627\u0641\u062a \u062e\u0648\u0627\u0647\u06cc\u0645 \u06a9\u0631\u062f\u061f\u00bb <\/div><\/div><\/div>\n<p>\u0686\u06af\u0648\u0646\u06af\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u060c \u0646\u06a9\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0639\u0645\u0642 \u0631\u0627\u0628\u0637\u0647\u200c \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u062a\u0627\u0646 \u0631\u0627 \u0646\u0645\u0627\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u06f3- \u0648\u0642\u062a\u06cc \u0645\u06cc\u200c\u06af\u0648\u06cc\u06cc\u0645 \u062c\u0644\u0628\u200c\u062a\u0648\u062c\u0647 \u062f\u0642\u06cc\u0642\u0627 \u0627\u0632 \u0686\u0647 \u062d\u0631\u0641 \u0645\u06cc\u200c\u0632\u0646\u06cc\u0645\u061f<\/p>\n<div id=\"53501384635\"><script type=\"text\/JavaScript\" src=\"https:\/\/www.aparat.com\/embed\/RC9Wg?data[rnddiv]=53501384635&#038;data[responsive]=yes\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p><strong>\u062c\u0627\u0644\u0628 \u062a\u0648\u062c\u0647!<\/strong><\/p>\n<p>\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u06a9\u0644\u0645\u0647\u200c\u06cc \u0628\u0627\u0644\u0627 \u0631\u0627 \u0632\u06cc\u0627\u062f \u0634\u0646\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f. \u0627\u0632 \u0645\u0647\u0645\u0627\u0646\u06cc\u200c\u0647\u0627 \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0639\u0646\u0627\u0648\u06cc\u0646 \u0628\u0644\u0627\u06af\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u06af\u0634\u062a\u200c\u0648\u06af\u0630\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062d\u062a\u06cc \u0686\u0646\u062f \u0628\u0627\u0631 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0627\u0645\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0639\u0646\u06cc \u0622\u0646 \u0686\u06cc\u0633\u062a\u061f<\/p>\n<blockquote><p>\u06af\u0648\u062f\u06cc\u0646 \u0628\u0627 \u0627\u06cc\u0646 \u062c\u0645\u0644\u0647 \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f:\u200c \u00ab\u0627\u0646\u062c\u0627\u0645\u200c\u062f\u0627\u062f\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0645\u0631\u062f\u0645 \u0628\u0627\u0634\u062f \u0633\u0627\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0645\u0646\u0638\u0648\u0631 \u0645\u0646 \u0627\u0632 \u062c\u0627\u0644\u0628\u200c\u062a\u0648\u062c\u0647\u200c\u0628\u0648\u062f\u0646 \u0627\u06cc\u0646 \u0646\u06cc\u0633\u062a.\u00bb<\/p><\/blockquote>\n<p>\u0646\u06af\u0631\u0634 \u0627\u0648 \u0646\u0633\u0628\u062a \u0628\u0647 \u062c\u0627\u0644\u0628 \u062a\u0648\u062c\u0647 \u0628\u0648\u062f\u0646 \u0628\u062f\u06cc\u0646 \u0634\u06a9\u0644 \u0627\u0633\u062a: \u062a\u0641\u0627\u0648\u062a \u0638\u0631\u06cc\u0641\u06cc \u0645\u06cc\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647 \u062c\u0644\u0648\u0647 \u06a9\u0646\u062f \u0648 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627 \u062c\u0627\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0631\u062f\u0645 \u0628\u0627\u0634\u062f\u060c \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u06cc \u062c\u0627\u0644\u0628\u200c\u062a\u0648\u062c\u0647 \u0627\u0646\u062c\u0627\u0645 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relative\"><div class=\"inner last-reset\"> \u0686\u0627\u0644\u0634 \u0648\u0627\u0642\u0639\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u0628\u0627\u0631\u0647\u200c \u0634\u0645\u0627 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0635\u062d\u0628\u062a \u06a9\u0646\u0646\u062f. \u0627\u0644\u0628\u062a\u0647 \u0646\u0647 \u0628\u0647 \u0647\u0631 \u0634\u06cc\u0648\u0647\u200c\u0627\u06cc\u060c \u0627\u06cc\u0646\u200c\u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0634\u06cc\u0648\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f\u060c \u0627\u0646\u062c\u0627\u0645 \u067e\u0630\u06cc\u0631\u062f! <\/div><\/div><\/div>\n<p><img decoding=\"async\" class=\" wp-image-999\" title=\"\u062e\u0644\u0627\u0642\u06cc\u062a\" src=\"\/mag\/wp-content\/uploads\/2020\/12\/6.jpg\" alt=\"\u062e\u0644\u0627\u0642\u06cc\u062a\" width=\"919\" height=\"517\" \/><\/p>\n<p>\u0627\u06a9\u0646\u0648\u0646\u060c \u062a\u0641\u0627\u0648\u062a \u0622\u0634\u06a9\u0627\u0631 \u0627\u0633\u062a\u060c \u0648\u0642\u062a\u06cc \u0642\u0631\u0627\u0631 \u0628\u0627\u0634\u062f \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0639\u06a9\u0633\u200c\u0627\u0644\u0639\u0645\u0644 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0634\u0646\u0648\u0646\u062f\u06af\u0627\u0646 \u067e\u06cc\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0634\u0645\u0627\u060c \u062f\u0633\u062a\u06a9\u0627\u0631\u06cc \u0634\u0648\u062f \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u0646\u0645\u0627\u06cc\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<blockquote><p>\u06af\u0648\u062f\u06cc\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f:\u00a0 \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0631 \u0645\u0648\u0631\u062f\u062a\u0627\u0646 \u0627\u06cc\u0646\u0637\u0648\u0631 \u0628\u06af\u0648\u06cc\u0646\u062f: \u00ab\u062d\u062a\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646\u0648 \u0628\u0628\u06cc\u0646\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u062f\u0646\u06cc\u0627\u062a \u0631\u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u062f\u0647\u00bb\u060c\u200c \u00ab\u0628\u0627\u0648\u0631 \u0646\u06a9\u0631\u062f\u0646\u06cc\u0647!! \u0686\u0647 \u06a9\u0627\u0631 \u0633\u062e\u0627\u0648\u062a\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u0627\u06cc!\u00bb \u0648 \u00ab\u0627\u06cc\u0646\u0645 \u0627\u0632 \u06cc\u0647 \u0627\u06cc\u062f\u0647\u200c\u06cc \u062c\u062f\u06cc\u062f!!\u00bb\u060c \u0628\u0631\u0648\u06cc\u062f \u0648 \u0622\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0628\u0686\u06cc\u0646\u06cc\u062f!<\/p><\/blockquote>\n<p>\u0627\u0645\u0627 \u0686\u0637\u0648\u0631 \u06a9\u0627\u0631\u06cc \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u062c\u0645\u0644\u0627\u062a \u0628\u0627\u0644\u0627 \u062f\u0647\u0627\u0646 \u0628\u0647 \u062f\u0647\u0627\u0646 \u0628\u06cc\u0646 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u0645\u0627\u0646 \u06af\u0631\u062f\u0634 \u06a9\u0646\u062f\u061f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644\u200c\u0647\u0627\u06cc \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u0627\u0633\u062a. \u0627\u0648 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646 \u0628\u0647 \u0635\u0627\u062d\u0628\u06cc\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u062b\u0631 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u06cc\u06a9 \u0642\u0628\u06cc\u0644\u0647 \u0628\u0633\u0627\u0632\u062f. \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u062f\u0627\u06cc\u0631\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0647 \u06a9\u0645\u06a9 \u0627\u062b\u0631 \u0634\u0628\u06a9\u0647\u200c\u0627\u06cc \u06af\u0633\u062a\u0631\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0637\u0631\u0641\u062f\u0627\u0631\u0627\u0646\u06cc \u062f\u0648 \u0622\u062a\u0634\u0647 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f.<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/this-is-marketing\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/lL6czQphx1_1.jpg\" true alt=\"\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646<\/div>\n            <div class=\"book-slogan\">\u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u062f\u0631 \u06af\u0631\u0648 \u062e\u0648\u0628 \u062f\u06cc\u062f\u0646<\/div>\n            <div class=\"book-author\">\u0633\u062a \u06af\u0627\u062f\u06cc\u0646<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f4\u06f0 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<p>\u0628\u0647\u200c\u0639\u0644\u0627\u0648\u0647\u060c \u0628\u0631\u0627\u06cc \u062e\u0644\u0642 \u0641\u0631\u0627\u06cc\u0646\u062f\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627\u06cc\u062f \u0628\u0633\u06cc\u0627\u0631 \u0641\u06a9\u0631 \u06a9\u0631\u062f. \u0628\u0627\u06cc\u0633\u062a\u06cc \u0627\u06cc\u0646\u200c\u06a9\u0627\u0631 \u0631\u0627 \u0637\u0648\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0622\u0646 \u0628\u0647 \u0642\u062f\u0631\u06cc \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634 \u0628\u0627\u0634\u062f \u06a9\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u062f\u0631 \u0631\u0627\u0633\u062a\u0627\u06cc \u0631\u0634\u062f \u0648 \u0627\u0631\u062a\u0642\u0627\u06cc \u0634\u0645\u0627 \u0628\u0627\u0634\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\" wp-image-1000\" title=\"\u062f\u0631 \u06a9\u0627\u0631 \u062c\u062f\u06cc\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645\" src=\"\/mag\/wp-content\/uploads\/2020\/12\/7.jpg\" alt=\"\u062c\u062f\u06cc\u062a \" width=\"916\" height=\"515\" \/><\/p>\n<p>\u0628\u062f\u06cc\u0646 \u0645\u0646\u0638\u0648\u0631\u060c\u200c \u06af\u0648\u062f\u06cc\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f:<\/p>\n<blockquote><p>\u0628\u0627\u06cc\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u062e\u0644\u0642 \u06a9\u0627\u0631 \u0628\u06cc\u200c\u0646\u0638\u06cc\u0631 \u0628\u0647 \u0642\u062f\u0631 \u06a9\u0627\u0641\u06cc \u062c\u062f\u06cc \u0648 \u0645\u0635\u0645\u0645 \u0628\u0648\u062f \u06a9\u0647 \u067e\u0633 \u0627\u0632 \u0627\u062a\u0645\u0627\u0645 \u0628\u0647 \u0622\u0646 \u0627\u0641\u062a\u062e\u0627\u0631 \u06a9\u0646\u06cc\u0645. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0647 \u0634\u06cc\u0648\u0647\u200c\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u0645 \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc\u0645\u0627\u0646 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u060c \u0622\u0646 \u0631\u0627 \u0628\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0628\u06af\u0648\u06cc\u0646\u062f.<\/p><\/blockquote>\n<p>\u0627\u06cc\u0646 \u062a\u0639\u0631\u06cc\u0641\u06cc \u062f\u0631\u0633\u062a \u0627\u0632 \u06cc\u06a9 \u06a9\u0627\u0631 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a. \u062a\u0641\u0627\u0648\u062a\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u0634\u06cc\u0648\u0647 \u0631\u0627 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u06a9\u0644\u06cc \u0648\u06cc\u0631\u0648\u0633\u06cc \u062f\u0631 \u062c\u0648\u0627\u0645\u0639 \u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u06cc\u0627\u0628\u062f. \u0627\u0632 \u0646\u0638\u0631 \u06af\u0648\u062f\u06cc\u0646\u060c \u0627\u06cc\u0646 \u0631\u0648\u0634\u060c \u0631\u0648\u0634\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0646\u0627\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0627\u0645\u062f \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0622\u0646 \u0627\u062a\u06a9\u0627 \u06a9\u0631\u062f.<\/p>\n<p>\u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u062f\u0631 \u06a9\u062a\u0627\u0628 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0634\u0631\u062d \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0686\u0637\u0648\u0631 \u0627\u0634\u062a\u062b\u0646\u0627\u06cc\u06cc \u0648 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0646\u0628\u0648\u062f\u0646\u060c \u0639\u0627\u0645\u0644 \u0645\u0631\u06af \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0647 \u062e\u0648\u0627\u0646\u0646\u062f\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0645\u062d\u0635\u0648\u0644\u0634 \u0631\u0627 \u0628\u0647 \u0634\u06a9\u0644 \u0645\u062a\u0645\u0627\u06cc\u0632\u06cc \u0645\u0639\u0631\u0641\u06cc \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0646\u062f.<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/purple-cow\/\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/purple-cow.jpg\" true alt=\"\u06af\u0627\u0648 \u0628\u0646\u0641\u0634\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/div>\n            <div class=\"book-slogan\">\u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u0627 \u06cc\u06a9 \u0642\u0627\u0646\u0648\u0646 \u0633\u0627\u062f\u0647<\/div>\n            <div class=\"book-author\">\u0633\u062a \u06af\u0627\u062f\u06cc\u0646<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f1\u06f9 \u062f\u0642\u06cc\u0642\u0647 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u0644\u0627\u0635\u0647 \u0648 \u0646\u06a9\u0627\u062a \u0645\u0647\u0645 \u062f\u06cc\u06af\u0631 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0648 \u067e\u0631\u0641\u0631\u0648\u0634 \u0627\u062b\u0631 \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u0631\u0627 \u062f\u0631 \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0648\u06a9\u0627\u067e\u0648 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0646\u06a9\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u0631\u0633 \u0627\u0632 \u0634\u06a9\u0633\u062a\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0648 \u062c\u0644\u0628\u00a0 \u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0632 \u0632\u0628\u0627\u0646 \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u06a9\u0647 \u062d\u062a\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f. \u06a9\u0634\u0641 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0646\u0642\u0637\u0647\u200c\u0642\u0648\u062a \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 (Seth Godin) \u06a9\u0627\u0631 \u0633\u0627\u062f\u0647\u200c\u0627\u06cc \u0646\u06cc\u0633\u062a. \u0627\u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u060c \u0633\u062e\u0646\u0631\u0627\u0646\u060c \u0645\u062a\u062e\u0635\u0635 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u0628\u06cc\u0634 \u0627\u0632 \u0647\u0631\u0686\u06cc\u0632\u06cc\u060c \u0627\u0632 \u0628\u062d\u062b\u200c\u0647\u0627\u06cc \u062d\u0627\u0634\u06cc\u0647\u200c\u0627\u06cc \u067e\u0631\u0647\u06cc\u0632 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a\u06cc&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[108,128],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-108","tag-128"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0633\u0647 \u062f\u0631\u0633 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0632 \u0633\u062a \u06af\u0648\u062f\u06cc\u0646 \u062f\u0631 \u0645\u0648\u0631\u062f \u0634\u06a9\u0633\u062a\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u062c\u0627\u0632\u0647\u200c\u0627\u06cc \u0648 \u062c\u0644\u0628\u200c\u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0646 | 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