{"id":1122,"date":"2019-07-06T16:40:31","date_gmt":"2019-07-06T12:10:31","guid":{"rendered":"\/mag\/2019\/07\/06\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/"},"modified":"2021-09-07T17:08:05","modified_gmt":"2021-09-07T12:38:05","slug":"how-simon-sinek-became-one-of-the-most-inspiring-leaders","status":"publish","type":"post","link":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/","title":{"rendered":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f"},"content":{"rendered":"\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> 5<\/span> \u062f\u0642\u06cc\u0642\u0647<\/span><\/span>

\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f<\/p>\n

\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9<\/strong> \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f7\u06f3 \u062f\u0631 \u0644\u0646\u062f\u0646 \u0645\u062a\u0648\u0644\u062f \u0634\u062f. \u0627\u0648 \u062f\u0627\u0646\u0634 \u0622\u0645\u0648\u062e\u062a\u0647 \u062d\u0642\u0648\u0642 \u0627\u0632 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0644\u0646\u062f\u0646 \u0633\u06cc\u062a\u06cc \u0648 \u0631\u0634\u062a\u0647 \u0627\u0646\u0633\u0627\u0646 \u0634\u0646\u0627\u0633\u06cc \u0641\u0631\u0647\u0646\u06af\u06cc \u0627\u0632 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0628\u0631\u0646\u062f\u0627\u06cc\u0633 (Brandeis) \u0627\u0633\u062a. \u0633\u06cc\u0646\u06a9 \u0642\u0628\u0644 \u0627\u0632 \u0627\u0642\u0627\u0645\u062a \u062f\u0631 \u06a9\u0634\u0648\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627\u060c \u062f\u0631 \u0634\u0647\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0645\u062b\u0644 \u0647\u0646\u06af \u06a9\u0646\u06af\u060c \u0698\u0648\u0647\u0627\u0646\u0633\u0628\u0648\u0631\u06af \u0648 \u0644\u0646\u062f\u0646 \u0632\u0646\u062f\u06af\u06cc \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0627\u0645\u0627 \u062f\u0648\u0631\u0627\u0646 \u062f\u0628\u06cc\u0631\u0633\u062a\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0631\u0627 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0631\u0633\u0627\u0646\u062f.<\/p>\n

\u0627\u06af\u0631\u0686\u0647 \u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u062f\u0627\u0646\u0634 \u0622\u0645\u0648\u062e\u062a\u0647 \u062d\u0642\u0648\u0642 \u0627\u0633\u062a \u0627\u0645\u0627 \u0647\u0631\u06af\u0632 \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062d\u0631\u0641\u0647 \u0627\u0635\u0644\u06cc \u062e\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u06a9\u0631\u062f\u061b \u062f\u0631 \u0639\u0648\u0636 \u06cc\u06a9 \u0634\u063a\u0644 \u062f\u0631 \u062d\u0648\u0632\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u0627\u0646\u062a\u062e\u0627\u0628 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u062f\u0631 \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9 \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f. \u0627\u0648 \u0628\u0627 \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0647\u0645\u0686\u0648\u0646 Euro RSCG \u0648 Ogilvy Mather\u00a0\u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u0633\u06cc\u0646\u06a9 \u067e\u0633 \u0627\u0632 \u0645\u062f\u062a\u06cc \u0628\u0627 \u06a9\u0633\u0628 \u062a\u062c\u0631\u0628\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647\u060c \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0631\u0627\u0647 \u0628\u06cc\u0646\u062f\u0627\u0632\u062f. \u0628\u0627 \u0648\u062c\u0648\u062f \u0622\u0646\u06a9\u0647 \u0647\u06cc\u0686 \u062a\u062c\u0631\u0628\u0647 \u0648 \u067e\u06cc\u0634 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0635\u06cc\u0644\u06cc \u062f\u0631 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u06cc \u0646\u062f\u0627\u0634\u062a \u0627\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0627\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u06cc\u06a9 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0639\u0644\u0627\u0642\u0647 \u0628\u0647 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u06cc \u062f\u0631\u0646\u0647\u0627\u06cc\u062a \u0645\u0646\u062c\u0631 \u0628\u0647 \u0686\u0627\u067e \u0627\u0648\u0644\u06cc\u0646 \u06a9\u062a\u0627\u0628\u0634 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f0\u06f9 \u0634\u062f.<\/p>\n

\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0627\u0648\u0644\u06cc\u0646\u00a0\u0627\u062b\u0631\u00a0\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9\u060c \u06cc\u0639\u0646\u06cc \u06a9\u062a\u0627\u0628 \u0628\u0627 \u0686\u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/a>\u00a0(start with why) \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u060c \u0645\u0633\u06cc\u0631 \u0634\u063a\u0644\u06cc \u0627\u0648 \u0645\u062a\u062d\u0648\u0644 \u0634\u062f. \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u063a\u06cc\u0631\u0645\u062a\u0639\u0627\u0631\u0641 \u0648 \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647\u200c\u06cc \u0627\u0648 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a\u00a0\u0648 \u0631\u0647\u0628\u0631\u06cc<\/a>\u060c \u062a\u0648\u062c\u0647 \u0631\u0647\u0628\u0631\u0627\u0646 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f \u062c\u0644\u0628 \u06a9\u0631\u062f.<\/p>\n

\"\u0633\u0627\u06cc\u0645\u0648\u0646<\/p>\n

\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0627\u0646\u06af\u06cc\u0632\u0634\u06cc\u060c \u0633\u0627\u06cc\u0645\u0648\u0646 \u0648 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646\u0634\u060c \u0634\u0631\u06a9\u062a\u06cc \u0631\u0627 \u0628\u0627 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u062a\u0627\u0633\u06cc\u0633 \u0646\u0645\u0648\u062f\u0646\u062f\u00a0\u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0628\u0647 \u0631\u0647\u0628\u0631\u0627\u0646 \u0648 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0627 \u0645\u06cc\u200c\u0622\u0645\u0648\u0632\u0646\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u0645\u0631\u062f\u0645 \u0627\u0644\u0647\u0627\u0645 \u0628\u062e\u0634 \u0628\u0627\u0634\u0646\u062f.<\/p>\n

\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0628\u0647 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u06cc \u0639\u0644\u0627\u0642\u0647\u200c\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f \u0648 \u062f\u0631 \u0646\u0634\u0631\u06cc\u0627\u062a \u0645\u0639\u062a\u0628\u0631 \u0632\u06cc\u0627\u062f\u06cc \u0645\u062b\u0644 The New York Times\u00a0\u060cThe Washington Post\u00a0\u060cFastCompany \u060cNPR \u060cWall Street Journal \u0648 \u0648\u0628\u0644\u0627\u06af \u0634\u062e\u0635\u06cc \u062e\u0648\u062f\u0634 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u062f. \u0647\u0645\u200c\u0686\u0645\u06cc\u0646 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u062a\u0641\u06a9\u0631 \u062e\u0644\u0627\u0642\u0627\u0646\u0647 \u0627\u0634 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0639\u0636\u0627\u06cc \u0628\u0631\u062c\u0633\u062a\u0647\u200c\u062a\u0631\u06cc\u0646 \u0627\u062a\u0627\u0642 \u0641\u06a9\u0631\u0647\u0627\u06cc \u062c\u0647\u0627\u0646 \u062f\u0631 \u0634\u0631\u06a9\u062a RAND \u200c\u0627\u0633\u062a.<\/p>\n

\u067e\u0633 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0627\u0648\u0644\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0648 \u0628\u0627 \u0627\u0642\u0628\u0627\u0644 \u0631\u0648 \u0628\u0647 \u0631\u0648 \u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u0637\u0631\u062d \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f \u062a\u0648\u0627\u0646\u0633\u062a \u062b\u0631\u0648\u062a \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0628\u0647 \u062f\u0633\u062a \u0628\u06cc\u0627\u0648\u0631\u062f. \u0631\u0648\u06cc\u06a9\u0631\u062f\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0627\u0648 \u0645\u0648\u062c\u0628 \u0634\u062f \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062f\u0647\u200c\u067e\u0631\u062f\u0627\u0632\u06cc \u0628\u0647 \u0627\u0648 \u067e\u0648\u0644 \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f.<\/p>\n

\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u067e\u0633 \u0627\u0632 \u0686\u0627\u067e \u0627\u0648\u0644\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u062e\u0648\u062f\u060c \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u06cc \u0631\u0627 \u0627\u062f\u0627\u0645\u0647 \u062f\u0627\u062f \u0628\u0647 \u062a\u06a9\u0645\u06cc\u0644 \u0627\u06cc\u062f\u0647\u200c\u06cc \u0627\u0648\u0644\u06cc\u0647 \u062e\u0648\u062f \u067e\u0631\u062f\u0627\u062e\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u0645 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u06cc\u06a9 \u0645\u062c\u0645\u0648\u0639\u0647 \u06a9\u062a\u0627\u0628<\/a> \u0645\u0631\u062a\u0628\u0637 \u06a9\u0647 \u0634\u0627\u0645\u0644 \u06f3 \u0627\u062b\u0631 \u067e\u0631 \u0641\u0631\u0648\u0634 \u0627\u0648 \u0647\u0633\u062a\u0646\u062f\u060c \u0622\u0634\u0646\u0627 \u06a9\u0646\u06cc\u0645.<\/p>\n

\u06a9\u062a\u0627\u0628 \u0628\u0627 \u0686\u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f\u060c \u062f\u0631 \u0644\u06cc\u0633\u062a \u067e\u0631\u0641\u0631\u0648\u0634 \u062a\u0631\u06cc\u0646 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9 \u062a\u0627\u06cc\u0645\u0632 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a \u0648 \u0645\u0646\u062a\u0642\u062f\u0627\u0646 \u0648 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u0622\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u067e\u0630\u06cc\u0631\u0641\u062a\u0646\u062f.<\/p>\n

\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0628\u0627 \u0686\u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/a> \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u06cc\u0648\u06a9\u0627\u067e\u0648 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n \n\t

\n
\n
\n
\n \"\u0628\u0627\n <\/div>\n <\/div>\n
\n
\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0628\u0627 \u0686\u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/div>\n
\u0631\u0647\u0628\u0631\u0627\u0646 \u0628\u0632\u0631\u06af \u0686\u06af\u0648\u0646\u0647 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061f<\/div>\n
\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9<\/div>\n
\n
<\/i> \u062f\u0631 \u06f3\u06f0 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n <\/div>\n
\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0628\u0627 \u0686\u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/div>\n <\/div>\n <\/div>\n <\/div><\/a>\n

\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u06cc\u0645 \u0633\u06cc\u0646\u06a9 \u062f\u0631 \u0635\u0646\u0639\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0634\u063a\u0644 \u062e\u0648\u0628\u06cc \u062f\u0627\u0634\u062a \u0627\u0645\u0627 \u0628\u0627 \u0622\u0646 \u062e\u0648\u0634\u062d\u0627\u0644 \u0646\u0628\u0648\u062f. \u0627\u0648 \u0632\u0645\u0627\u0646\u06cc \u0627\u0632 \u0634\u063a\u0644 \u062e\u0648\u062f \u0627\u062d\u0633\u0627\u0633 \u0631\u0636\u0627\u06cc\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f \u06a9\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0686\u0631\u0627\u06cc\u06cc<\/strong> \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f.<\/p>\n

\u0628\u0647 \u0639\u0642\u06cc\u062f\u0647\u200c\u200c\u06cc \u0627\u0648\u060c \u0632\u0645\u0627\u0646\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0647\u0631 \u062f\u0648\u060c \u0686\u0631\u0627\u06cc\u06cc \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u062f\u0627\u0646\u0646\u062f. \u0632\u06cc\u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a \u0627\u0633\u062a \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u0628\u0627 \u0627\u0634\u062a\u06cc\u0627\u0642 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u06a9 \u0634\u0631\u06a9\u062a \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0642\u0627\u060c \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0627\u0632\u06cc \u0628\u0647 \u0627\u062c\u0631\u0627\u06cc \u0633\u06cc\u0627\u0633\u062a \u062a\u0634\u0648\u06cc\u0642 \u0648 \u062a\u0646\u0628\u06cc\u0647 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f.<\/p>\n

\u0627\u0648 \u06cc\u06a9 \u0686\u0631\u062e\u0647 \u0637\u0644\u0627\u06cc\u06cc\u060c \u06a9\u0647 \u0628\u0631\u062f\u0627\u0634\u062a\u06cc \u0627\u0632 \u0646\u0633\u0628\u062a \u0637\u0644\u0627\u06cc\u06cc \u062f\u0631 \u0631\u06cc\u0627\u0636\u06cc \u0627\u0633\u062a \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u062f\u0631 \u0622\u0646 \u0633\u0647 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0686\u0631\u0627<\/strong>\u060c \u0686\u06af\u0648\u0646\u0647<\/strong> \u0648 \u0686\u0647 \u0686\u06cc\u0632\u06cc<\/strong> \u0631\u0627 \u0645\u0637\u0631\u062d \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0648\u0642\u062a\u06cc \u00ab\u0686\u0631\u0627\u06cc\u06cc\u00bb \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631\u06cc\u060c \u0627\u0641\u0631\u0627\u062f \u0631\u0627 \u0647\u06cc\u062c\u0627\u0646\u200c\u0632\u062f\u0647 \u06a9\u0646\u062f \u0648 \u0628\u0647 \u0648\u062c\u062f \u0622\u0648\u0631\u062f\u060c \u0645\u062d\u0635\u0648\u0644\u060c \u062f\u06cc\u06af\u0631 \u0628\u0647\u200c \u062e\u0648\u062f\u06cc\u200c \u062e\u0648\u062f \u0627\u0647\u0645\u06cc\u062a \u0686\u0646\u062f\u0627\u0646\u06cc \u0646\u062f\u0627\u0631\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0646\u0641\u0633 \u0622\u0646 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0642\u0631\u0627\u0631\u06af\u0631\u0641\u062a\u0647\u200c \u0648 \u0647\u0631 \u0686\u0647 \u0631\u0627 \u06a9\u0647 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0628\u0631\u0633\u062f \u0628\u0627 \u062e\u0648\u0634\u062d\u0627\u0644\u06cc \u0645\u06cc\u200c\u062e\u0631\u0646\u062f.<\/p>\n

\u06a9\u062a\u0627\u0628 \u0631\u0647\u0628\u0631\u0627\u0646 \u0622\u062e\u0631 \u063a\u0630\u0627 \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f<\/strong> (Leaders Eat Last) \u06cc\u06a9\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0632 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642 \u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u06a9\u062a\u0627\u0628 \u0642\u0628\u0644\u06cc \u0627\u0648 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u062f\u0631 \u0633\u0627\u0644\u00a0\u06f2\u06f0\u06f1\u06f4 \u0646\u0627\u0645\u0632\u062f \u062f\u0631\u06cc\u0627\u0641\u062a \u062c\u0627\u06cc\u0632\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u062f\u0631 \u0628\u062e\u0634 \u062a\u062c\u0627\u0631\u06cc \u0634\u062f.<\/p>\n

\u0633\u06cc\u0646\u06a9 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u062e\u0648\u062f \u0627\u0628\u062a\u062f\u0627 \u0628\u0647 \u0631\u06cc\u0634\u0647 \u0628\u0647 \u0648\u062c\u0648\u062f \u0622\u0645\u062f\u0646 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f \u0648 \u062a\u0627\u062b\u06cc\u0631 \u0647\u0648\u0631\u0645\u0648\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0628\u0647 \u0648\u062c\u0648\u062f \u0622\u0645\u062f\u0646 \u0627\u06cc\u0646 \u0633\u0627\u062e\u062a\u0627\u0631 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f. \u0633\u067e\u0633 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u063a\u0631\u06cc\u0632\u06cc \u0628\u0634\u0631 \u0627\u0632 \u06af\u0630\u0634\u062a\u0647 \u062a\u0627 \u0627\u06a9\u0646\u0648\u0646 \u06cc\u0639\u0646\u06cc \u0627\u0645\u0646\u06cc\u062a<\/strong> \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06af\u0631 \u0686\u0647 \u0628\u0631\u062f\u0627\u0634\u062a \u0645\u0627 \u0627\u0632 \u0627\u0645\u0646\u06cc\u062a \u0628\u0627 \u0646\u06cc\u0627\u06a9\u0627\u0646\u200c\u0645\u0627\u0646 \u06a9\u0627\u0645\u0644\u0627 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a \u0627\u0645\u0627 \u0646\u062a\u06cc\u062c\u0647 \u0622\u0646 \u06cc\u06a9\u06cc \u0627\u0633\u062a. \u062a\u0627 \u0648\u0642\u062a\u06cc \u06a9\u0647 \u0627\u0645\u0646\u06cc\u062a \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u067e\u06cc\u0634\u0631\u0641\u062a\u06cc \u062d\u0627\u0635\u0644 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0648 \u0627\u06cc\u0646 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0627\u0648\u0644\u06cc\u0647 \u062f\u0631 \u0627\u0646\u0633\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0639\u0644\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06af\u0631\u0647 \u0645\u06cc\u200c\u0632\u0646\u062f.<\/p>\n

\u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0648 \u0645\u0639\u062a\u0642\u062f \u0627\u0633\u062a:<\/p>\n

\"\u0633\u0627\u06cc\u0645\u0648\u0646<\/p>\n

\u0627\u0632 \u0646\u0638\u0631 \u0633\u06cc\u0646\u06a9\u060c \u06cc\u06a9 \u0631\u0647\u0628\u0631 \u0645\u0648\u0641\u0642 \u0628\u0627\u06cc\u062f \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0631\u0632\u0634\u200c\u0647\u0627 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u062f \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u0648\u0633\u06cc\u0644\u0647\u060c \u06cc\u06a9 \u0641\u0631\u0647\u0646\u06af \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0644\u0642 \u06a9\u0646\u062f.<\/p>\n

<\/div>
<\/div>
\u0646\u062d\u0648\u0647 \u0628\u0631\u062e\u0648\u0631\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0627 \u0645\u0633\u0627\u0626\u0644 \u0645\u062e\u062a\u0644\u0641\u060c \u0628\u0631\u062e\u0648\u0631\u062f \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a \u0628\u0646\u062f\u06cc \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u060c \u0628\u062e\u0634 \u0645\u0647\u0645\u06cc \u0627\u0632 \u0627\u0639\u062a\u0628\u0627\u0631 \u0648 \u0647\u0648\u06cc\u062a \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0627\u0633\u062a. <\/div><\/div><\/div>\n

\u062f\u0631 \u062c\u0627\u0645\u0639\u0647 \u0645\u062f\u0631\u0646 \u0627\u063a\u0644\u0628 \u0627\u0641\u0631\u0627\u062f \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0644\u0630\u062a\u200c\u0647\u0627\u06cc \u0622\u0646\u06cc \u0648\u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u062b\u0631 \u0641\u0648\u0631\u06cc \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u0631\u0647\u0628\u0631\u0627\u0646\u060c \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u062e\u0637\u0631\u0627\u062a \u0628\u0631\u0627\u06cc \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0634\u0627\u0646 \u062f\u0648\u0631\u06cc \u06a9\u0646\u0646\u062f. \u0645\u0639\u0646\u0627\u06cc \u062d\u0642\u06cc\u0642\u06cc \u0631\u0647\u0628\u0631\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u0645\u0634\u062e\u0635 \u0631\u0627 \u067e\u06cc\u0634 \u0628\u0631\u062f \u0648 \u0645\u0631\u062f\u0645 \u0631\u0627 \u062f\u0631 \u067e\u06cc\u0645\u0648\u062f\u0646 \u0622\u0646 \u0645\u0633\u06cc\u0631 \u0647\u062f\u0627\u06cc\u062a \u06a9\u0631\u062f. \u062a\u0639\u06cc\u06cc\u0646 \u06cc\u06a9 \u0647\u062f\u0641<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0634\u0648\u0642\u06cc \u0628\u0631\u0627\u06cc \u0627\u062f\u0627\u0645\u0647 \u0622\u0646 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0627\u0646\u062a\u0647\u0627 \u0646\u06cc\u0632 \u0628\u0627\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f \u06a9\u0647 \u062a\u0627 \u0622\u062e\u0631\u06cc\u0646 \u0646\u0641\u0631 \u0627\u0639\u0636\u0627\u06cc \u06af\u0631\u0648\u0647 \u062a\u0648\u0627\u0646\u0633\u062a\u0647\u200c\u200c\u0627\u0646\u062f \u0628\u0647 \u0647\u062f\u0641 \u0628\u0631\u0633\u0646\u062f.<\/p>\n

\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0631\u0647\u0628\u0631\u0627\u0646 \u0622\u062e\u0631 \u063a\u0630\u0627 \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f<\/strong><\/a> \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n \n\t

\n
\n
\n
\n \"\u0631\u0647\u0628\u0631\u0627\u0646\n <\/div>\n <\/div>\n
\n
\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0631\u0647\u0628\u0631\u0627\u0646 \u0622\u062e\u0631 \u063a\u0630\u0627 \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f<\/div>\n
\u0686\u0631\u0627 \u0628\u0631\u062e\u06cc \u0627\u0632 \u062a\u06cc\u0645\u200c\u0647\u0627 \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0628\u0631\u062e\u06cc \u062f\u06cc\u06af\u0631 \u0646\u0647\u061f<\/div>\n
\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9<\/div>\n
\n
<\/i> \u062f\u0631 \u06f2\u06f3 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n <\/div>\n
\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0631\u0647\u0628\u0631\u0627\u0646 \u0622\u062e\u0631 \u063a\u0630\u0627 \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f<\/div>\n <\/div>\n <\/div>\n <\/div><\/a>\n

\u0648 \u0627\u0645\u0627 \u06a9\u062a\u0627\u0628 \u0686\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f<\/strong> (Find Your Why)\u060c \u0622\u062e\u0631\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u06cc\u0646 \u0645\u062c\u0645\u0648\u0639\u0647\u060c \u062d\u0627\u0635\u0644 \u062a\u0644\u0627\u0634 \u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0648 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646\u0634 \u0627\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f0\u06f0 \u0647\u0632\u0627\u0631 \u0646\u0633\u062e\u0647 \u0641\u0631\u0648\u0634 \u062f\u0627\u0634\u062a\u0647 \u0627\u0633\u062a. \u0627\u0648 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0641\u0635\u0644 \u0686\u0631\u062e\u0647 \u0637\u0644\u0627\u06cc\u06cc (\u0686\u0631\u0627\u06cc\u06cc – \u0686\u06af\u0648\u0646\u06af\u06cc – \u0686\u0637\u0648\u0631) \u062e\u0648\u062f\u0634 \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n

\u0628\u0647 \u0639\u0642\u06cc\u062f\u0647\u200c\u06cc \u0627\u0648 \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0686\u0631\u062e\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0631\u0639\u0627\u06cc\u062a \u0634\u0648\u062f \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0627\u0634\u062a\u06cc\u0627\u0642 \u067e\u06cc\u062f\u0627 \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f. \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0686\u0631\u0627\u06cc\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u0645\u0627 \u062a\u0646\u0647\u0627 \u0627\u06cc\u0646 \u0646\u06cc\u0633\u062a\u061b\u00a0\u06cc\u0627\u0641\u062a\u0645 \u0686\u0631\u0627\u06cc\u06cc\u060c\u00a0\u0628\u0627\u0639\u062b \u0628\u0647 \u0648\u062c\u0648\u062f \u0622\u0645\u062f\u0646 \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0648 \u0647\u062f\u0627\u06cc\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0634\u0645\u0627 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0622\u06af\u0627\u0647\u06cc \u0627\u0632 \u0686\u06af\u0648\u0646\u06af\u06cc\u200c\u0647\u0627 \u0628\u0647 \u0645\u0646\u0632\u0644\u0647 \u0634\u0646\u0627\u062e\u062a \u0639\u0645\u0644\u06a9\u0631\u062f\u0647\u0627 \u0648 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0627\u0633\u062a.<\/p>\n

\u062f\u0631 \u0627\u0646\u062a\u0647\u0627 \u0628\u0627\u06cc\u062f \u0686\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646\u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647 \u0622\u0646 \u0648\u0641\u0627\u062f\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0628\u0647 \u062d\u0631\u0641\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u067e\u0627\u06cc\u0628\u0646\u062f \u0628\u0645\u0627\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0622\u0646\u06a9\u0647 \u0627\u0632 \u0686\u0631\u062e\u0647 \u0637\u0644\u0627\u06cc\u06cc \u0633\u06cc\u0646\u06a9 \u0628\u06cc\u0634\u062a\u0631 \u0628\u062f\u0627\u0646\u06cc\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u062a\u062f \u0645\u0639\u0631\u0648\u0641 \u0627\u0648 \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0686\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f<\/strong><\/a> \u0631\u0627 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n \n\t

\n
\n
\n
\n \"\u0686\u0631\u0627\u06cc\u06cc\n <\/div>\n <\/div>\n
\n
\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0686\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f<\/div>\n
\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0647\u062f\u0641 \u0648\u0627\u0642\u0639\u06cc \u062e\u0648\u062f \u0648 \u062a\u06cc\u0645 \u062e\u0648\u062f<\/div>\n
\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9\u060c \u062f\u06cc\u0648\u06cc\u062f \u0645\u06cc\u062f \u0648 \u067e\u06cc\u062a\u0631 \u062f\u0627\u06a9\u0631<\/div>\n
\n
<\/i> \u062f\u0631 \u06f2\u06f2 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n <\/div>\n
\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0686\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u06cc\u0627\u0628\u06cc\u062f<\/div>\n <\/div>\n <\/div>\n <\/div><\/a>\n

\u0645\u062c\u0645\u0648\u0639\u0647 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9\u060c \u0631\u0648\u06cc\u06a9\u0631\u062f \u0648 \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0644\u0627\u0642 \u0627\u0648 \u062f\u0631 \u06cc\u0627\u0641\u062a\u0646 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0628\u0631\u0627\u06cc \u0634\u0631\u0648\u0639 \u0648 \u0627\u062f\u0627\u0645\u0647 \u0645\u0633\u06cc\u0631 \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u06cc\u06a9 \u0647\u062f\u0641 \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06af\u0631 \u062f\u0631 \u06cc\u0627\u0641\u062a\u0646 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u06cc\u0627\u0641\u062a\u0646 \u0686\u0631\u0627\u06cc\u06cc \u062e\u0648\u062f \u062f\u0631 \u06a9\u0648\u0686\u06a9\u062a\u0631\u06cc\u0646 \u0645\u0633\u0627\u0626\u0644 \u0631\u0648\u0632\u0645\u0631\u0647 \u0647\u0633\u062a\u06cc\u062f \u0645\u0637\u0627\u0644\u0639\u0647 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0645\u062c\u0645\u0648\u0639\u0647 \u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9<\/a> \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0647\u06cc\u062f.\n","protected":false},"excerpt":{"rendered":"

\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> 5<\/span> \u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f \u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f7\u06f3 \u062f\u0631 \u0644\u0646\u062f\u0646 \u0645\u062a\u0648\u0644\u062f \u0634\u062f. \u0627\u0648 \u062f\u0627\u0646\u0634 \u0622\u0645\u0648\u062e\u062a\u0647…<\/p>\n","protected":false},"author":5,"featured_media":1593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[152,131],"class_list":["post-1122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-152","tag-131"],"acf":[],"yoast_head":"\n\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f | \u0628\u0648\u06a9\u0627\u067e\u0648<\/title>\n<meta name=\"description\" content=\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f\" \/>\n<meta property=\"og:description\" content=\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-06T12:10:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T12:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"343\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\"},\"author\":{\"name\":\"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\",\"@id\":\"https:\/\/bookapo.com\/mag\/#\/schema\/person\/094697fcd26e16b6648481ff9a8cb117\"},\"headline\":\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f\",\"datePublished\":\"2019-07-06T12:10:31+00:00\",\"dateModified\":\"2021-09-07T12:38:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\"},\"wordCount\":135,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bookapo.com\/mag\/#organization\"},\"image\":{\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png\",\"keywords\":[\"\u0631\u0647\u0628\u0631\u06cc\",\"\u0633\u062e\u0646\u0631\u0627\u0646\u06cc\"],\"articleSection\":[\"\u0645\u062f\u06cc\u0631\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\"],\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\",\"url\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\",\"name\":\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f | \u0628\u0648\u06a9\u0627\u067e\u0648\",\"isPartOf\":{\"@id\":\"https:\/\/bookapo.com\/mag\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png\",\"datePublished\":\"2019-07-06T12:10:31+00:00\",\"dateModified\":\"2021-09-07T12:38:05+00:00\",\"description\":\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f\",\"breadcrumb\":{\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage\",\"url\":\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png\",\"contentUrl\":\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png\",\"width\":594,\"height\":343,\"caption\":\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\",\"item\":\"https:\/\/bookapo.com\/mag\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0645\u062f\u06cc\u0631\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc\",\"item\":\"https:\/\/bookapo.com\/mag\/category\/management\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bookapo.com\/mag\/#website\",\"url\":\"https:\/\/bookapo.com\/mag\/\",\"name\":\"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\",\"description\":\"\u062f\u0631\u06cc\u0686\u0647\u200c\u0627\u06cc \u0628\u0647 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0631\u0648\u0632 \u062f\u0646\u06cc\u0627\",\"publisher\":{\"@id\":\"https:\/\/bookapo.com\/mag\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bookapo.com\/mag\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fa-IR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bookapo.com\/mag\/#organization\",\"name\":\"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\",\"url\":\"https:\/\/bookapo.com\/mag\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/bookapo.com\/mag\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-29-at-15.52.00.png\",\"contentUrl\":\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-29-at-15.52.00.png\",\"width\":311,\"height\":162,\"caption\":\"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\"},\"image\":{\"@id\":\"https:\/\/bookapo.com\/mag\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bookapo.com\/mag\/#\/schema\/person\/094697fcd26e16b6648481ff9a8cb117\",\"name\":\"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/bookapo.com\/mag\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7710db37d351fd77258a7e809b66c2eb3daafb381237a3ca288aa730db88f64a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7710db37d351fd77258a7e809b66c2eb3daafb381237a3ca288aa730db88f64a?s=96&d=mm&r=g\",\"caption\":\"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\"},\"description\":\"\u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0631\u0627 \u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0646\u0648\u0634\u062a\u0647 \u0627\u0633\u062a\u061b \u062a\u06cc\u0645\u06cc \u0645\u062a\u0634\u06a9\u0644 \u0627\u0632 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0645\u0627\u0645 \u062a\u0644\u0627\u0634\u0634\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u06a9\u0627\u0631\u0622\u0645\u062f\u062a\u0631\u06cc\u0646 \u0645\u0637\u0627\u0644\u0628 \u0631\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f. \u0627\u0645\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0628 \u062a\u06a9\u0645\u06cc\u0644\u06cc \u062f\u0631 \u06a9\u0646\u0627\u0631 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0628\u0648\u06a9\u0627\u067e\u0648 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0627\u062b\u06cc\u0631\u0627\u062a \u0645\u0641\u06cc\u062f\u06cc \u0628\u0631 \u0632\u0646\u062f\u06af\u06cc \u0634\u062e\u0635\u06cc \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0634\u0645\u0627 \u0628\u06af\u0630\u0627\u0631\u0646\u062f.\",\"url\":\"https:\/\/bookapo.com\/mag\/author\/bookapoapp\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f | \u0628\u0648\u06a9\u0627\u067e\u0648","description":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/","og_locale":"fa_IR","og_type":"article","og_title":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f","og_description":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f","og_url":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/","og_site_name":"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","article_published_time":"2019-07-06T12:10:31+00:00","article_modified_time":"2021-09-07T12:38:05+00:00","og_image":[{"width":594,"height":343,"url":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png","type":"image\/png"}],"author":"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#article","isPartOf":{"@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/"},"author":{"name":"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","@id":"https:\/\/bookapo.com\/mag\/#\/schema\/person\/094697fcd26e16b6648481ff9a8cb117"},"headline":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f","datePublished":"2019-07-06T12:10:31+00:00","dateModified":"2021-09-07T12:38:05+00:00","mainEntityOfPage":{"@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/"},"wordCount":135,"commentCount":0,"publisher":{"@id":"https:\/\/bookapo.com\/mag\/#organization"},"image":{"@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png","keywords":["\u0631\u0647\u0628\u0631\u06cc","\u0633\u062e\u0646\u0631\u0627\u0646\u06cc"],"articleSection":["\u0645\u062f\u06cc\u0631\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc"],"inLanguage":"fa-IR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/","url":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/","name":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f | \u0628\u0648\u06a9\u0627\u067e\u0648","isPartOf":{"@id":"https:\/\/bookapo.com\/mag\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage"},"image":{"@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage"},"thumbnailUrl":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png","datePublished":"2019-07-06T12:10:31+00:00","dateModified":"2021-09-07T12:38:05+00:00","description":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646 \u062e\u0648\u0634 \u0635\u062d\u0628\u062a \u0648 \u0628\u0631\u062c\u0633\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0628\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u062f\u0627\u0631\u062f. \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u0648\u0645\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u06cc \u0645\u062d\u0628\u0648\u0628 \u0645\u062c\u0645\u0648\u0639\u0647 TEDTalk \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0627\u0648 \u062f\u0642\u06cc\u0642\u0627 \u06a9\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u062a\u0648\u0627\u0646\u0633\u062a \u0628\u0647 \u0634\u0647\u0631\u062a \u0648 \u0645\u062d\u0628\u0648\u0628\u06cc\u062a \u0628\u0631\u0633\u062f\u061f","breadcrumb":{"@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/"]}]},{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#primaryimage","url":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png","contentUrl":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2019\/07\/Cover-2.png","width":594,"height":343,"caption":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f"},{"@type":"BreadcrumbList","@id":"https:\/\/bookapo.com\/mag\/management\/how-simon-sinek-became-one-of-the-most-inspiring-leaders\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","item":"https:\/\/bookapo.com\/mag\/"},{"@type":"ListItem","position":2,"name":"\u0645\u062f\u06cc\u0631\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc","item":"https:\/\/bookapo.com\/mag\/category\/management\/"},{"@type":"ListItem","position":3,"name":"\u0633\u0627\u06cc\u0645\u0648\u0646 \u0633\u06cc\u0646\u06a9 \u0686\u06af\u0648\u0646\u0647 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u200c\u062a\u0631\u06cc\u0646 \u0633\u062e\u0646\u0631\u0627\u0646\u0627\u0646 \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u061f"}]},{"@type":"WebSite","@id":"https:\/\/bookapo.com\/mag\/#website","url":"https:\/\/bookapo.com\/mag\/","name":"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","description":"\u062f\u0631\u06cc\u0686\u0647\u200c\u0627\u06cc \u0628\u0647 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0631\u0648\u0632 \u062f\u0646\u06cc\u0627","publisher":{"@id":"https:\/\/bookapo.com\/mag\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bookapo.com\/mag\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fa-IR"},{"@type":"Organization","@id":"https:\/\/bookapo.com\/mag\/#organization","name":"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","url":"https:\/\/bookapo.com\/mag\/","logo":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/bookapo.com\/mag\/#\/schema\/logo\/image\/","url":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-29-at-15.52.00.png","contentUrl":"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-29-at-15.52.00.png","width":311,"height":162,"caption":"\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648"},"image":{"@id":"https:\/\/bookapo.com\/mag\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bookapo.com\/mag\/#\/schema\/person\/094697fcd26e16b6648481ff9a8cb117","name":"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648","image":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/bookapo.com\/mag\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7710db37d351fd77258a7e809b66c2eb3daafb381237a3ca288aa730db88f64a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7710db37d351fd77258a7e809b66c2eb3daafb381237a3ca288aa730db88f64a?s=96&d=mm&r=g","caption":"\u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648"},"description":"\u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0631\u0627 \u062a\u06cc\u0645 \u062a\u062d\u0631\u06cc\u0631\u06cc\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0646\u0648\u0634\u062a\u0647 \u0627\u0633\u062a\u061b \u062a\u06cc\u0645\u06cc \u0645\u062a\u0634\u06a9\u0644 \u0627\u0632 \u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0645\u0627\u0645 \u062a\u0644\u0627\u0634\u0634\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u06a9\u0627\u0631\u0622\u0645\u062f\u062a\u0631\u06cc\u0646 \u0645\u0637\u0627\u0644\u0628 \u0631\u0627 \u0628\u0631\u0627\u06cc\u062a\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f. \u0627\u0645\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0628 \u062a\u06a9\u0645\u06cc\u0644\u06cc \u062f\u0631 \u06a9\u0646\u0627\u0631 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0628\u0648\u06a9\u0627\u067e\u0648 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0627\u062b\u06cc\u0631\u0627\u062a \u0645\u0641\u06cc\u062f\u06cc \u0628\u0631 \u0632\u0646\u062f\u06af\u06cc \u0634\u062e\u0635\u06cc \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0634\u0645\u0627 \u0628\u06af\u0630\u0627\u0631\u0646\u062f.","url":"https:\/\/bookapo.com\/mag\/author\/bookapoapp\/"}]}},"views":753,"_links":{"self":[{"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/posts\/1122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/comments?post=1122"}],"version-history":[{"count":0,"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/posts\/1122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/media\/1593"}],"wp:attachment":[{"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/media?parent=1122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/categories?post=1122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bookapo.com\/mag\/wp-json\/wp\/v2\/tags?post=1122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}