{"id":1245,"date":"2020-12-13T00:15:30","date_gmt":"2020-12-12T20:45:30","guid":{"rendered":"\/mag\/2020\/12\/13\/different-kinds-of-advertising\/"},"modified":"2023-08-06T19:51:34","modified_gmt":"2023-08-06T15:21:34","slug":"different-kinds-of-advertising","status":"publish","type":"post","link":"https:\/\/bookapo.com\/mag\/business\/different-kinds-of-advertising\/","title":{"rendered":"\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0648\u062b\u0631 \u0628\u0627\u0634\u0646\u062f\u061f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a 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\u0632\u0645\u0627\u0646\u06cc\u060c \u062f\u0631 \u06a9\u062c\u0627 \u0648 \u0628\u0631\u0627\u06cc \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0645\u0646\u062a\u0634\u0631 \u06a9\u0631\u062f\u061f<\/p>\n<p>\u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u0632\u0645\u0627\u0646\u06cc \u0645\u0645\u06a9\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u0641\u0647\u0648\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0627\u0642\u0633\u0627\u0645 \u0622\u0646 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u06cc\u0645. <a href=\"https:\/\/bookapo.com\/mag\/\" target=\"_blank\" rel=\"noopener\">\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648<\/a> \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0648\u0627\u0647\u062f \u06af\u0641\u062a\u061b \u0627\u0632 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\u067e\u06cc\u0627\u0645 \u06cc\u0627 \u062e\u0628\u0631\u060c \u06cc\u0627 \u0645\u0648\u0636\u0648\u0639\u06cc \u0631\u0627 \u0628\u0647 \u0627\u0637\u0644\u0627\u0639 \u0639\u0645\u0648\u0645 \u0631\u0633\u0627\u0646\u062f\u0646 \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u062f\u0631 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0647 \u0648\u062c\u0647 \u062a\u0648\u062c\u0647 \u0648\u06cc\u0698\u0647\u200c\u0627\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645:<\/p>\n<ol>\n<li>\u0631\u0633\u0627\u0646\u0647<\/li>\n<li>\u0645\u0648\u0636\u0648\u0639 \u0648 \u0645\u062d\u062a\u0648\u0627<\/li>\n<li>\u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/li>\n<\/ol>\n<p style=\"direction: rtl;\">\u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0631\u060c \u0645\u0627 \u0647\u0645\u06cc\u0634\u0647 \u0645\u0639\u0627\u062f\u0644 \u0622\u06af\u0647\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0644\u0645\u0647 \u062a\u0628\u0644\u06cc\u063a \u0628\u0647 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u0628\u0631\u06cc\u0645. \u0627\u06cc\u0646 \u06a9\u0644\u0645\u0647 \u0647\u0645 \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627\u06cc\u062f \u062f\u0631\u0628\u0627\u0631\u0647 \u0686\u06cc\u0632\u06cc\u060c \u06a9\u0627\u0631\u06cc\u060c \u06a9\u0633\u06cc\u060c \u062c\u0627\u06cc\u06cc \u06cc\u0627 \u0631\u0648\u06cc\u062f\u0627\u062f\u06cc\u060c \u0622\u06af\u0627\u0647\u06cc\u200c\u0631\u0633\u0627\u0646\u06cc \u06a9\u0646\u062f.<\/p>\n<p style=\"direction: rtl;\">\u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f \u06af\u0641\u062a \u0645\u0648\u0654\u062b\u0631\u062a\u0631\u06cc\u0646 \u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0622\u0646\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u0631\u0627 \u0631\u0641\u0639 \u06a9\u0646\u0646\u062f\u060c \u0628\u0631\u0627\u06cc \u0627\u0648 \u062e\u0644\u0642 \u0627\u0631\u0632\u0634 \u06a9\u0646\u0646\u062f \u0648 \u0627\u0648 \u0631\u0627 \u0642\u0627\u0646\u0639 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u0631\u0627 \u0628\u062e\u0631\u062f \u06cc\u0627 \u0628\u0647 \u0622\u0646 \u062a\u0648\u062c\u0647 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-8950 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-01.jpg\" alt=\"\" width=\"1583\" height=\"1108\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-01.jpg 1583w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-01-571x400.jpg 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-01-1143x800.jpg 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-01-768x538.jpg 768w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-01-1536x1075.jpg 1536w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/><\/p>\n<h2 style=\"direction: rtl;\"><span class=\"ez-toc-section\" id=\"%D9%BE%DB%8C%D8%B4_%D8%A7%D8%B2_%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8_%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A8%D8%A7%DB%8C%D8%AF_%DA%86%D9%87_%D8%B3%D9%88%D8%A7%D9%84%D8%A7%D8%AA%DB%8C_%D8%A7%D8%B2_%D8%AE%D9%88%D8%AF%D9%85%D8%A7%D9%86_%D8%A8%D9%BE%D8%B1%D8%B3%DB%8C%D9%85%D8%9F\"><\/span>\u067e\u06cc\u0634 \u0627\u0632 \u0627\u0646\u062a\u062e\u0627\u0628 \u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0627\u06cc\u062f \u0686\u0647 \u0633\u0648\u0627\u0644\u0627\u062a\u06cc \u0627\u0632 \u062e\u0648\u062f\u0645\u0627\u0646 \u0628\u067e\u0631\u0633\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"direction: rtl;\">\u00a0\u06cc\u0627\u062f\u0645\u0627\u0646 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0627\u06a9\u0646\u0648\u0646\u060c \u0639\u0645\u0648\u0645 \u0645\u0631\u062f\u0645 \u0645\u06cc\u200c\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u062f\u0631 <a title=\"\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0639\u0635\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\" href=\"https:\/\/bookapo.com\/books\/age-of-propaganda\" target=\"_blank\" rel=\"noopener\">\u0639\u0635\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a<\/a> \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u062a\u0642\u0627\u0639\u062f \u06a9\u0631\u062f. \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u062e\u062a \u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0648 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u0648\u0631\u062f \u0645\u0646\u0627\u0633\u0628\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u0633\u0647 \u0633\u0648\u0627\u0644 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f\u062a\u0627\u0646 \u0628\u067e\u0631\u0633\u06cc\u062f:<\/p>\n<ol>\n<li style=\"direction: rtl;\">\u062a\u0628\u0644\u06cc\u063a \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u062f\u0631 \u06a9\u062f\u0627\u0645 \u062d\u0648\u0632\u0647 \u0645\u0637\u0631\u062d \u0634\u0648\u062f: \u0622\u06cc\u0627 \u0647\u062f\u0641 \u062a\u0628\u0644\u06cc\u063a \u0645\u0639\u0631\u0641\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0633\u062a \u06cc\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u061f<\/li>\n<li style=\"direction: rtl;\">\u0631\u0633\u0627\u0646\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u0628\u0644\u0627\u063a \u067e\u06cc\u0627\u0645\u200c \u0686\u06cc\u0633\u062a\u061b \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u060c \u0628\u06cc\u0644\u0628\u0648\u0631\u062f\u0647\u0627 \u06cc\u0627 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u061f<\/li>\n<li style=\"direction: rtl;\">\u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u061f \u0628\u0627\u0648\u0631\u060c \u0646\u06af\u0631\u0634\u200c\u060c \u0633\u0628\u06a9 \u0632\u0646\u062f\u06af\u06cc \u0648 \u0646\u0648\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627 \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u200c\u0634\u0627\u0646 \u0686\u06cc\u0633\u062a\u061f<\/li>\n<\/ol>\n<p style=\"direction: rtl;\">\u0628\u0627 \u067e\u0631\u0633\u06cc\u062f\u0646 \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0641\u0647\u0645\u06cc\u062f \u0628\u0627\u06cc\u062f \u0686\u0647 \u062d\u0648\u0632\u0647\u060c \u0631\u0633\u0627\u0646\u0647 \u0648 \u0634\u0627\u062e\u0647\u200c\u0627\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u0648 \u0631\u0627\u0647 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0644\u0627\u0642 \u0686\u06cc\u0633\u062a. \u062f\u0631 \u0647\u0645\u06cc\u0646 \u0627\u0628\u062a\u062f\u0627\u06cc \u06a9\u0627\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062a\u0627 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0644\u0627\u0642 \u0631\u0627 \u0646\u06cc\u0632 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/hey-whipple-squeeze-this\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/staging.bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/hey-whipple-squeeze-this.jpg\" true alt=\"\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0644\u0627\u0642\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0644\u0627\u0642<\/div>\n            <div class=\"book-slogan\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06a9\u0644\u0627\u0633\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u0631\u0627 \u0645\u062a\u062d\u06cc\u0631 \u06a9\u0646\u062f<\/div>\n            <div class=\"book-author\">\u0644\u0648\u06a9 \u0633\u0627\u0644\u06cc\u0648\u0627\u0646<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f2\u06f6 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062e\u0644\u0627\u0642<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<h2 style=\"direction: rtl;\"><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a. \u0645\u0627 \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0633\u0639\u06cc \u06a9\u0631\u062f\u06cc\u0645 \u06cc\u06a9 \u062a\u0642\u0633\u06cc\u0645\u200c\u0628\u0646\u062f\u06cc\u200c \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0647 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u0645.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D9%88%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A8%D8%B1_%D8%A7%D8%B3%D8%A7%D8%B3_%D9%85%D8%AD%D9%84_%D8%A7%D9%86%D8%AA%D8%B4%D8%A7%D8%B1\"><\/span>\u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u062d\u0644 \u0627\u0646\u062a\u0634\u0627\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0641\u0644\u0627\u06cc\u0646: \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u062a\u0645\u0627\u0645 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0622\u0641\u0644\u0627\u06cc\u0646 \u0645\u0627\u0646\u0646\u062f \u0628\u06cc\u0644\u0628\u0648\u0631\u062f\u060c \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646 \u0648 \u0631\u0648\u0632\u0646\u0627\u0645\u0647\u200c\u0647\u0627 \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646: \u062a\u0645\u0627\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0637\u062d \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0627\u06cc\u062a\u200c\u060c \u0648\u0628\u0644\u0627\u06af \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0631\u0633\u0646\u062f.<\/li>\n<\/ul>\n<p>\u0627\u0645\u0627 <a href=\"https:\/\/bookapo.com\/mag\/business\/audience-persona\" target=\"_blank\" rel=\"noopener\">\u0645\u062e\u0627\u0637\u0628<\/a> \u0647\u0645 \u0627\u0646\u0648\u0627\u0639 \u062e\u0648\u062f\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A8%D8%B1_%D8%A7%D8%B3%D8%A7%D8%B3_%D9%86%D9%88%D8%B9_%D9%85%D8%AE%D8%A7%D8%B7%D8%A8\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0648\u0639 \u0645\u062e\u0627\u0637\u0628<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 (B2B): \u0645\u0646\u0638\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u062c\u0630\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0633\u062a \u0648 \u0627\u0632 \u0622\u0646 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 Business to Business \u0647\u0645 \u06cc\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 (B2C): \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0633\u0645\u062a \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0631\u0627\u06cc \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0628\u0647 \u0622\u0646 Business to Customer \u0647\u0645 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f.<\/li>\n<\/ul>\n<p>\u062e\u0628\u060c \u062d\u0627\u0644\u0627 \u0641\u0631\u0636 \u06a9\u0646\u06cc\u0645 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0622\u06cc\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u067e\u0627\u0633\u062e \u0645\u0633\u062a\u0642\u06cc\u0645 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u06cc\u0627 \u0646\u0647\u061f<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA_%D8%A8%D8%B1_%D8%A7%D8%B3%D8%A7%D8%B3_%D9%86%D8%AD%D9%88%D9%87_%D8%AA%D8%B9%D8%A7%D9%85%D9%84_%D8%A8%D8%A7_%D9%85%D8%AE%D8%A7%D8%B7%D8%A8\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645: \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0646\u0627\u0645\u0647 \u0646\u06af\u0627\u0631\u06cc\u060c \u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u06cc\u0627 \u0633\u0627\u0645\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0627\u0645 \u0631\u0633\u0627\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc\u060c \u0627\u06cc\u0646 \u062a\u06cc\u067e \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0631\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f. \u0627\u06cc\u0645\u06cc\u0644 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u0641\u0631\u0648\u0634 \u062a\u0644\u0641\u0646\u06cc\u060c \u0627\u0631\u0627\u0626\u0647 \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u06cc\u0627 \u0628\u0631\u0648\u0634\u0648\u0631 \u06cc\u0627 \u062d\u062a\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627 \u0647\u0645 \u062c\u0632\u0648 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<li>\u062a\u0628\u0644\u06cc\u063a \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u063a\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645: \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc \u0648 \u067e\u062e\u0634 \u0622\u06af\u0647\u06cc \u062f\u0631 \u0631\u0648\u0632\u0646\u0627\u0645\u0647 \u0647\u0627\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u06cc \u0648 \u062d\u062a\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627 \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062c\u0632\u0648 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647\u200c\u0627\u0646\u062f.<\/li>\n<\/ul>\n\n      <a href=\"https:\/\/bookapo.com\/books\/the-new-rules-of-marketing-and-pr\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/10\/new-rules-marketing.webp\" true alt=\"\u0642\u0648\u0627\u0646\u06cc\u0646 \u062c\u062f\u06cc\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0642\u0648\u0627\u0646\u06cc\u0646 \u062c\u062f\u06cc\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc<\/div>\n            <div class=\"book-slogan\">\u0627\u0632 \u0637\u0631\u06cc\u0642\u200c \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0646\u0648\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u062c\u0647\u0627\u0646\u06cc \u06a9\u0646\u06cc\u062f<\/div>\n            <div class=\"book-author\">\u062f\u06cc\u0648\u06cc\u062f \u0645\u06cc\u0631\u0645\u0646 \u0627\u0633\u06a9\u0627\u062a<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f2\u06f7 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0642\u0648\u0627\u0646\u06cc\u0646 \u062c\u062f\u06cc\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<p>\u062d\u0627\u0644\u0627 \u0645\u0647\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u0645 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0686\u0647 \u0686\u06cc\u0632 \u0631\u0627 \u062a\u0628\u0644\u06cc\u063a \u06a9\u0646\u06cc\u0645\u061f<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A8%D8%B1_%D8%A7%D8%B3%D8%A7%D8%B3_%D9%86%D9%88%D8%B9_%DA%A9%D8%A7%D9%84%D8%A7_%D9%88_%D8%AE%D8%AF%D9%85%D8%A7%D8%AA_%DB%8C%D8%A7_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0648\u0639 \u06a9\u0627\u0644\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u06cc\u0627 \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0646\u062f: \u062f\u0631 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u062a\u0628\u0644\u06cc\u063a\u060c \u0634\u0645\u0627 \u0646\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0644\u0632\u0648\u0645\u0627 \u06a9\u0627\u0644\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0641\u0631\u0648\u0634\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0639\u0631\u0641\u06cc\u060c \u062c\u0627 \u0627\u0646\u062f\u0627\u062e\u062a\u0646\u060c \u062a\u062b\u0628\u06cc\u062a\u060c \u0627\u0631\u0632\u0634\u200c\u0627\u0641\u0632\u0627\u06cc\u06cc \u0648 \u0647\u0648\u06cc\u062a\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc \u06cc\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0627\u0633\u062a.<\/li>\n<li>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a: \u0634\u0645\u0627 \u06cc\u0627 \u06a9\u0627\u0644\u0627\u06cc\u06cc \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u0646\u06cc\u0627\u0632\u06cc \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06af\u0631\u0647 \u0627\u0632 \u06a9\u0627\u0631 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0628\u0627\u0632 \u06a9\u0646\u062f. \u0627\u06cc\u0646\u062c\u0627 \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0648\u0631\u062f \u0645\u0627\u0646\u0648\u0631 \u0628\u062f\u0647\u06cc\u062f \u0648 \u062a\u0648\u0636\u06cc\u062d \u062f\u0631\u0628\u0627\u0631\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u062d\u0627\u0634\u06cc\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/li>\n<\/ul>\n<p>\u0646\u0648\u0639 \u062f\u06cc\u06af\u0631\u06cc \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u0644\u0632\u0648\u0645\u0627 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0633\u0648\u062f \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u0627\u0647\u0645\u06cc\u062a \u0646\u062f\u0627\u0631\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06cc\u06a9 \u062e\u06cc\u0631\u06cc\u0647 \u0648 \u062a\u0628\u0644\u06cc\u063a \u062e\u062f\u0645\u0627\u062a \u0639\u0645\u0648\u0645\u06cc \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0622\u06af\u0627\u0647\u06cc\u200c\u0628\u062e\u0634\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0628\u06cc\u0645\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc \u0641\u0635\u0644\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647\u200c\u0627\u0646\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DA%A9%D8%AC%D8%A7_%D9%88_%DA%86%D8%B7%D9%88%D8%B1_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%DA%A9%D9%86%DB%8C%D9%85%D8%9F\"><\/span>\u06a9\u062c\u0627 \u0648 \u0686\u0637\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0646\u06cc\u0645\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0646\u0642\u0634 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0645\u062b\u0644 \u0646\u0642\u0634 \u0647\u0648\u0627 \u0628\u0631\u0627\u06cc \u0632\u0646\u062f\u0647 \u0645\u0627\u0646\u062f\u0646 \u0627\u0646\u0633\u0627\u0646 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0642\u0628\u0644 \u0627\u0632 \u0622\u0646 \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0646\u0648\u0639 \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0686\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062f\u0627\u0631\u062f\u060c \u0647\u062f\u0641 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u06cc\u0633\u062a \u0648 \u062c\u0627\u0645\u0639\u0647 \u0647\u062f\u0641 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632 \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0627\u0633\u062a \u06a9\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u06cc\u0627 \u063a\u06cc\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0648 \u0647\u0645\u06cc\u0646\u0637\u0648\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u06cc\u0627 \u06a9\u0627\u0644\u0627 \u0648 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0646\u0648\u0639 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u060c \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u0627 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627\u0634\u062f \u06cc\u0627 \u0622\u0641\u0644\u0627\u06cc\u0646. \u0628\u0639\u0636\u06cc \u0627\u0632 \u0645\u0634\u0627\u063a\u0644 \u0628\u0647 \u0647\u0631 \u062f\u0648\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0647\u0645 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f. \u0646\u0648\u0639 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0647\u0645 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0627\u06af\u0631 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u0628\u06cc\u0632\u06cc\u0646\u0633 \u0647\u0627\u060c \u062e\u062f\u0645\u0627\u062a \u06cc\u0627 \u06a9\u0627\u0644\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u0646\u0648\u0639 \u0627\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a \u0628\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u062a\u0641\u0627\u0648\u062a \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u062f\u0631 \u062d\u0627\u0644\u062a \u0627\u0648\u0644 \u0628\u0627\u06cc\u062f \u062a\u0645\u0631\u06a9\u0632\u062a\u0627\u0646 \u0631\u0648\u06cc \u0645\u0632\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0622\u0646 \u0631\u0627 \u0645\u06cc\u200c\u067e\u0633\u0646\u062f\u0646\u062f \u0648 \u062f\u0631 \u062d\u0627\u0644\u062a \u062f\u0648\u0645 \u0647\u0645 \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc <a href=\"https:\/\/online.hbs.edu\/blog\/post\/types-of-customer-needs\" target=\"_blank\" rel=\"noopener\">\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062a\u06a9\u200c\u062a\u06a9 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/a> \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f. \u0628\u0627\u06cc\u062f \u0627\u0632 \u062e\u0648\u062f\u062a\u0627\u0646 \u0628\u067e\u0631\u0633\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0631\u0627\u062d\u062a\u200c\u062a\u0631\u060c \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0648 \u0628\u0627 \u062a\u062f\u0627\u0648\u0645 \u0628\u06cc\u0634\u062a\u0631\u06cc \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f \u06cc\u0627 \u062f\u0631 \u0645\u062d\u06cc\u0637 \u0634\u0647\u0631\u06cc. \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0648\u0644 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0633\u0631\u0627\u063a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0628\u0631\u0648\u06cc\u062f \u0648 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0648\u0645 \u0628\u0627\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0647\u0631 \u0635\u0648\u0631\u062a\u060c \u0645\u0647\u0645\u200c \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0686\u0634\u0645 \u0628\u06cc\u0627\u06cc\u06cc\u062f \u0648 \u062f\u0631\u0645\u06cc\u0627\u0646 \u0627\u0646\u0628\u0648\u0647 \u0622\u06af\u0647\u06cc\u200c\u0647\u0627\u06cc \u0631\u0646\u06af\u0627\u0631\u0646\u06af\u060c \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0646\u0634\u0648\u06cc\u062f. \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0631\u0627\u0647 \u062d\u0644\u06cc \u0627\u0633\u0627\u0633\u06cc \u0628\u0631\u0627\u06cc \u062d\u0644 \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/p>\n\r\n        <a href=\"https:\/\/bookapo.com\/mag\/business\/purple-cow-strategy\/\" target=\"_blank\" class=\"shortc-related-posts\">\r\n            <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/purple-cow-theory-280x280.webp\" alt=\"\u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u06cc\u0632\u0646\u0633\u200c\u0647\u0627 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f\u061f\">\r\n          <span><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0637\u0627\u0644\u0639\u0647: <\/strong>\u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u06cc\u0632\u0646\u0633\u200c\u0647\u0627 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f\u061f<\/span>\r\n        <\/a>\n<p>\u062d\u0627\u0644 \u0628\u0647 \u0633\u0631\u0627\u063a \u0634\u06cc\u0648\u0647 \u0627\u062c\u0631\u0627\u06cc \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u0631\u0648\u06cc\u0645:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%A7%DB%8C%D9%86%D8%AA%D8%B1%D9%86%D8%AA%DB%8C\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u0627\u0645\u0631\u0648\u0632\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u062e\u0627\u0637\u0628 \u0627\u0633\u062a \u0648 \u0628\u0631\u0627\u06cc \u0627\u062b\u0631\u06af\u0630\u0627\u0631\u06cc \u0622\u0646\u060c \u062e\u0644\u0627\u0642\u06cc\u062a \u062f\u0631 \u0627\u0631\u0627\u0626\u0647 \u0639\u0646\u0635\u0631\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a. \u0627\u063a\u0644\u0628 \u0645\u0627 \u0628\u0627 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src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-02.jpg\" alt=\"\" width=\"1583\" height=\"1108\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-02.jpg 1583w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-02-571x400.jpg 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-02-1143x800.jpg 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-02-768x538.jpg 768w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2020\/12\/maghale-sample-redesign-02-1536x1075.jpg 1536w\" sizes=\"(max-width: 1583px) 100vw, 1583px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D9%85%D8%AD%DB%8C%D8%B7%DB%8C\"><\/span>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0641\u0636\u0627\u06cc 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\u062f\u06cc\u06af\u0631 \u0648\u0633\u0627\u06cc\u0644 \u0646\u0642\u0644\u06cc\u0647 \u0634\u0647\u0631\u06cc \u0647\u0645\u06cc\u0634\u0647 \u0645\u06a9\u0627\u0646 \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u0622\u06af\u0647\u06cc \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u0686\u0648\u0646 \u0627\u06cc\u0646 \u0648\u0633\u0627\u06cc\u0644 \u062f\u0631 \u062a\u0645\u0627\u0645 \u0633\u0637\u062d \u0634\u0647\u0631 \u0645\u06cc\u200c\u0686\u0631\u062e\u0646\u062f.<\/li>\n<li>\u0645\u0628\u0644\u0645\u0627\u0646 \u0634\u0647\u0631\u06cc: \u0647\u0631 \u0648\u0633\u06cc\u0644\u0647\u060c \u0634\u06cc\u060c \u062f\u0633\u062a\u06af\u0627\u0647\u200c\u060c \u0646\u0645\u0627\u062f \u0648 \u0628\u0646\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0641\u0636\u0627\u06cc \u0634\u0647\u0631\u06cc \u0628\u0627\u0634\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0639\u0645\u0648\u0645\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u0628\u0644\u0645\u0627\u0646 \u0634\u0647\u0631\u06cc \u0628\u0647 \u06cc\u06a9 \u0631\u0633\u0627\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u062f.<\/li>\n<\/ul>\n<p>\u0639\u0631\u0648\u0633\u06a9\u200c\u0647\u0627\u06cc \u062a\u0646\u200c\u067e\u0648\u0634\u060c \u0646\u0645\u0627\u06cc\u0634\u200c\u06af\u0631\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u0648 \u0628\u06cc\u0644\u0628\u0648\u0631\u062f\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631 \u067e\u0634\u062a \u0627\u0641\u0631\u0627\u062f \u0646\u0635\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0647\u0645 \u0627\u0632 \u062f\u06cc\u06af\u0631 \u0646\u0645\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u062d\u06cc\u0637\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA_%D8%AA%D9%84%D9%88%DB%8C%D8%B2%DB%8C%D9%88%D9%86%DB%8C\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646 \u062d\u062a\u06cc \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u06a9\u0647 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0642\u062f\u0631\u062a \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u0627\u0632 \u0647\u0645 \u0628\u06cc\u0646\u0646\u062f\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f \u0648 \u062a\u0628\u0644\u06cc\u063a \u062f\u0631 \u0622\u0646 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0648\u062b\u0631\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0633\u062a. \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n<ul>\n<li>\u062a\u06cc\u0632\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc: \u06cc\u06a9 \u06a9\u0644\u06cc\u067e \u0648\u06cc\u062f\u06cc\u0648\u06cc\u06cc \u06a9\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li>\u0628\u0631\u0646\u0627\u0645\u0647\u200c \u0645\u0634\u0627\u0631\u06a9\u062a\u06cc: \u0634\u0628\u06a9\u0647 \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u06cc \u062f\u0631 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u06cc\u0627 \u0645\u062c\u0645\u0648\u0639\u0647\u060c \u0628\u0647 \u0633\u0627\u062e\u062a \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0642\u062f\u0627\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0645\u0639\u0645\u0648\u0644\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u062d\u0627\u0644\u062a\u060c \u0622\u0646 \u0634\u0631\u06a9\u062a\u060c \u0627\u0633\u067e\u0627\u0646\u0633\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0645\u062c\u0631\u06cc \u0622\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0645 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0634\u0631\u06a9\u062a \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u062d\u06a9 \u0622\u0631\u0645: \u062d\u062a\u0645\u0627 \u0645\u0648\u0642\u0639 \u062a\u0645\u0627\u0634\u0627\u06cc \u0641\u0648\u062a\u0628\u0627\u0644 \u06cc\u0627 \u0633\u0631\u06cc\u0627\u0644\u200c\u0647\u0627\u06cc \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646\u060c \u0644\u0648\u06af\u0648\u0647\u0627\u06cc\u06cc \u0645\u062a\u0639\u0644\u0642 \u0628\u0647 \u0627\u0646\u0648\u0627\u0639 \u0634\u0631\u06a9\u062a \u0631\u0627 \u062f\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u06af\u0648\u0634\u0647 \u062a\u0635\u0648\u06cc\u0631 \u0633\u0631\u0648\u06a9\u0644\u0647\u200c\u0634\u0627\u0646 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0647\u0645\u0627\u0646 \u062d\u06a9 \u0622\u0631\u0645 \u0627\u0633\u062a.<\/li>\n<li>\u0622\u06af\u0647\u06cc \u062f\u0639\u0648\u062a \u0628\u0647 \u062a\u0645\u0627\u0634\u0627: \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645\u200c\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627 \u0642\u0628\u0644 \u0627\u0632 \u0645\u0633\u0627\u0628\u0642\u0627\u062a \u0641\u0648\u062a\u0628\u0627\u0644 \u06cc\u0627 \u0628\u06cc\u0646 \u062f\u0648 \u0646\u06cc\u0645\u0647 \u06cc\u0627 \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0637\u0631\u0641\u062f\u0627\u0631 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0647\u0645 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0645\u062a\u0646\u06cc\u060c \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648 \u06cc\u0627 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u0635\u062f\u0627\u06cc \u06cc\u06a9 \u06af\u0648\u06cc\u0646\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u06cc\u062f\u0646 \u0627\u062f\u0627\u0645\u0647 \u0645\u0633\u0627\u0628\u0642\u0647 \u06cc\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u062f\u0639\u0648\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u0632\u06cc\u0631\u0646\u0648\u06cc\u0633: \u0628\u0627 \u0627\u06cc\u0646 \u06cc\u06a9\u06cc \u062d\u0633\u0627\u0628\u06cc \u0622\u0634\u0646\u0627 \u0647\u0633\u062a\u06cc\u062f \u0648 \u062f\u0631 \u0633\u0627\u0644\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0647\u0645 \u062d\u0636\u0648\u0631\u0634 \u062f\u0631 \u062a\u0644\u0648\u06cc\u0632\u06cc\u0648\u0646 \u062f\u0627\u0626\u0645\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a. \u0645\u0639\u0645\u0648\u0644\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0639\u0631\u0641\u06cc \u0645\u062a\u0646\u06cc \u0645\u062d\u0635\u0648\u0644 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u062a\u0635\u0627\u0648\u06cc\u0631 \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ul>\n<p>\u062d\u0627\u0644 \u0686\u0637\u0648\u0631 \u0627\u0633\u062a \u06a9\u0645\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u062c\u0647\u0631\u0647 \u0627\u0641\u0633\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0646\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u062f \u0648 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0627\u0648 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u06cc\u0648\u0647 \u0645\u0646\u0627\u0633\u0628 \u062a\u0628\u0644\u06cc\u063a \u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f\u061f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u0627\u060c \u062e\u0648\u0627\u0646\u062f\u0646 \u06cc\u0627 \u0634\u0646\u06cc\u062f\u0646 \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0627\u0639\u062a\u0631\u0627\u0641\u0627\u062a \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u200c\u0686\u06cc \u0627\u0633\u062a:<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/confessions-of-an-advertising-man\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2021\/09\/confessions-of-advertising-man.jpg\" true alt=\"\u0627\u0639\u062a\u0631\u0627\u0641\u0627\u062a \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u0686\u06cc\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0627\u0639\u062a\u0631\u0627\u0641\u0627\u062a \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u0686\u06cc<\/div>\n            <div class=\"book-slogan\">\u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u067e\u062f\u0631 \u0639\u0644\u0645 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u060c \u0628\u0631\u0627\u06cc \u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0646\u0639\u062a \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/div>\n            <div class=\"book-author\">\u062f\u06cc\u0648\u06cc\u062f \u0627\u06af\u06cc\u0644\u0648\u06cc<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f3\u06f8 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0627\u0639\u062a\u0631\u0627\u0641\u0627\u062a \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u0686\u06cc<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<h3><span class=\"ez-toc-section\" id=\"%D8%B3%D8%AE%D9%86_%D8%A2%D8%AE%D8%B1\"><\/span>\u0633\u062e\u0646 \u0622\u062e\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u067e\u0633 \u0628\u0631\u0627\u06cc \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0645\u0648\u062b\u0631 \u0632\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u06a9\u0644 \u0628\u06af\u06cc\u0631\u062f \u06a9\u0647 \u0628\u0647\u200c\u062c\u0627\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u0627\u063a\u0648\u0627\u06cc \u0645\u062e\u0627\u0637\u0628 \u0627\u0648 \u0631\u0627 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0637\u0631\u0641 \u06af\u0641\u062a\u06af\u0648 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u062f. \u0647\u06cc\u0686\u06a9\u0633 \u062f\u0648\u0633\u062a \u0646\u062f\u0627\u0631\u062f \u06a9\u0647 \u062f\u0631 \u062c\u0627\u06cc\u06af\u0627\u0647 \u06cc\u06a9 \u0641\u0631\u062f \u0641\u0631\u06cc\u0628\u200c\u062e\u0648\u0631\u062f\u0647 \u0638\u0627\u0647\u0631 \u0634\u0648\u062f. \u067e\u0633 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\u0634\u0645\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0631\u0632\u0634 \u0647\u0627 \u0648 \u0646\u0648\u0639 \u0631\u0641\u062a\u0627\u0631\u060c \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc\u060c \u0646\u06cc\u0627\u0632 \u0648 \u0627\u0646\u062a\u062e\u0627\u0628\u200c\u0647\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u062a\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<p>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u062d\u0627\u0644\u0627 \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u0628\u0627 \u0627\u0646\u0648\u0627\u0639 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0634\u0646\u0627 \u0634\u062f\u06cc\u062f\u060c \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u0645\u0637\u0644\u0628 <a title=\"\u0645\u0642\u0627\u0644\u0647 \u062a\u06a9\u0646\u06cc\u06a9 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\" href=\"https:\/\/bookapo.com\/mag\/business\/4-ways-to-get-more-customers\" target=\"_blank\" rel=\"noopener\">\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a> \u0631\u0627 \u0647\u0645 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u062e\u0634 <a title=\"\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634\" href=\"https:\/\/bookapo.com\/category\/marketing\" target=\"_blank\" rel=\"noopener\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634<\/a> \u0631\u0627 \u062f\u0631 <a title=\"\u0633\u0627\u06cc\u062a \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0628\u0648\u06a9\u0627\u067e\u0648\" href=\"https:\/\/bookapo.com\/\" target=\"_blank\" rel=\"noopener\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0628\u0648\u06a9\u0627\u067e\u0648<\/a> \u0628\u0628\u06cc\u0646\u06cc\u062f \u062a\u0627 \u0628\u0627 \u06a9\u062a\u0628 \u0627\u0631\u0634\u0645\u0646\u062f \u0627\u06cc\u0646 \u062d\u0648\u0632\u0647 \u0622\u0634\u0646\u0627 \u0634\u0648\u06cc\u062f.\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u0645\u0631\u0648\u0632\u060c \u0647\u0631 \u062c\u0627 \u06a9\u0647 \u0686\u0634\u0645 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\u062c\u0644\u0628 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0637\u0648\u0631\u06cc \u06a9\u0647 \u0627\u06af\u0631 \u0686\u0634\u0645\u0645\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0646\u0628\u06cc\u0646\u062f\u060c \u062a\u0635\u0648\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0627\u0632 \u062f\u0633\u062a \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u0645! \u0627\u06cc\u0633\u062a\u06af\u0627\u0647\u200c\u0647\u0627\u060c \u062f\u0631&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[108,134],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-108","tag-134"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.0) - 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