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\u0627\u0633\u062a\u0631\u0627\u0698\u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/bookapo.com\/mag\/management\/strategic-management\/#%D9%85%D8%B4%D8%A7%D9%88%D8%B1%D9%87_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C\" >\u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/bookapo.com\/mag\/management\/strategic-management\/#%D9%85%D9%87%D8%A7%D8%B1%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%81%D8%A7%D8%B1%D8%BA%E2%80%8C%D8%A7%D9%84%D8%AA%D8%AD%D8%B5%DB%8C%D9%84%D8%A7%D9%86_%D8%B1%D8%B4%D8%AA%D9%87_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9\" >\u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0641\u0627\u0631\u063a\u200c\u0627\u0644\u062a\u062d\u0635\u06cc\u0644\u0627\u0646 \u0631\u0634\u062a\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/bookapo.com\/mag\/management\/strategic-management\/#%D8%AA%D9%81%DA%A9%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/bookapo.com\/mag\/management\/strategic-management\/#%D9%86%D8%AA%DB%8C%D8%AC%D9%87_%DA%AF%DB%8C%D8%B1%DB%8C\" >\u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p>\u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0648\u0641\u0642\u06cc \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 <strong>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (Strategic management)<\/strong> \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u062f\u0631\u0633\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0628\u0647 \u06a9\u062c\u0627 \u0628\u0631\u0633\u062f. \u062a\u0646\u0638\u06cc\u0645 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u0639\u06cc\u0646 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635\u060c \u0628\u0627\u06cc\u062f \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f.<\/p>\n<p>\u0627\u062e\u062a\u0635\u0627\u0635 \u0632\u0645\u0627\u0646\u06cc \u0628\u0647 \u0634\u06a9\u0644 \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0630\u0634\u062a\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0622\u0646 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647\u060c \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0628\u062f\u0648\u0646 \u062f\u0627\u0634\u062a\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0628\u0647 \u0622\u0646 \u0628\u0631\u0633\u06cc\u062f \u0645\u0634\u062e\u0635 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u06a9\u062b\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0627 \u0634\u06a9\u0633\u062a \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u0686\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0645\u0647\u0645 \u0628\u0648\u062f\u0647 \u0648 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f\u061b \u0647\u0645\u0686\u0646\u06cc\u0646 \u062a\u0644\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u067e\u06cc\u0634 \u0631\u0648\u06cc \u0634\u0645\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0627\u0632 <a href=\"https:\/\/bookapo.com\/mag\" target=\"_blank\" rel=\"noopener\">\u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648<\/a>\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0627\u0628\u0639\u0627\u062f \u0645\u062e\u062a\u0644\u0641 \u0622\u0646 \u067e\u0631\u062f\u0627\u062e\u062a\u0647\u200c\u0627\u06cc\u0645.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc\u060c \u0646\u0638\u0627\u0631\u062a\u060c \u062a\u062c\u0632\u06cc\u0647\u200c\u0648\u062a\u062d\u0644\u06cc\u0644 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u0633\u062a\u0645\u0631 \u062a\u0645\u0627\u0645\u06cc \u0645\u0648\u0627\u0631\u062f\u06cc \u06a9\u0647 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0645\u0642\u0627\u0635\u062f \u062e\u0648\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u062f\u0631\u0648\u0627\u0642\u0639 <strong>\u062a\u0639\u0631\u06cc\u0641 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/strong> \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0646\u0627\u0628\u0639 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0637\u0644\u0648\u0628. \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0631\u0627 \u0627\u06cc\u062c\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0647\u0645\u0648\u0627\u0631\u0647 \u0628\u0627\u06cc\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0627\u0647\u0645\u06cc\u062a \u062f\u0627\u0634\u062a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/bookapo.com\/mag\/business\/what-is-strategy\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0686\u06cc\u0633\u062a<\/a> \u0627\u0632 \u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0628\u0647 \u0634\u0645\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-6264 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/What-is-strategic-management.webp\" alt=\"\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f \" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/What-is-strategic-management.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/What-is-strategic-management-571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/What-is-strategic-management-1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/What-is-strategic-management-768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%81%D8%B1%D8%A2%DB%8C%D9%86%D8%AF_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9\"><\/span>\u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0631\u062f\u0646 \u0635\u0631\u0641 \u06cc\u06a9 \u0633\u0631\u06cc \u0642\u0648\u0627\u0646\u06cc\u0646 \u0648 \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u0641\u0644\u0633\u0641\u06cc \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a. \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0627\u0634\u062a\u0647 \u0648 \u0633\u067e\u0633 \u0627\u06cc\u0646 \u062a\u0641\u06a9\u0631 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0631\u0648\u0646\u062f \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u06af\u06cc\u0631\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0641\u0647\u0645\u06cc\u062f\u0647 \u0628\u0627\u0634\u0646\u062f\u060c \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0645\u0645\u06a9\u0646 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n<p>\u06a9\u062a\u0627\u0628 <a href=\"https:\/\/bookapo.com\/books\/good-strategy-bad-strategy\" target=\"_blank\" rel=\"noopener\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062e\u0648\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u062f<\/a> \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0634\u0627\u0645\u0644 \u06f5 \u0645\u0631\u062d\u0644\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B1_%D9%87%D8%AF%D9%81%E2%80%8C%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C\"><\/span>\u06f1. \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0642\u0635\u0648\u062f \u0627\u0632 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0628\u0627\u06cc\u062f \u06f3 \u0645\u0633\u0626\u0644\u0647 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f:<\/p>\n<ul style=\"list-style-type: square;\">\n<li><span style=\"color: #333333;\">\u0627\u0628\u062a\u062f\u0627\u060c \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0648 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/span><\/li>\n<li>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u060c \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f<\/li>\n<li>\u062f\u0631\u0646\u0647\u0627\u06cc\u062a \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0646\u06cc\u0631\u0648\u06cc \u06a9\u0627\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0631\u0627 \u062f\u0631\u0648\u0646\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u0647\u0631\u06a9\u062f\u0627\u0645 \u0627\u0632 \u0646\u06cc\u0631\u0648\u0647\u0627 \u0648\u0638\u06cc\u0641\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u062f\u0631 \u0622\u0646 \u0645\u0648\u0641\u0642 \u0639\u0645\u0644 \u062e\u0648\u0627\u0647\u0646\u062f \u06a9\u0631\u062f\u060c \u0645\u062d\u0648\u0644 \u06a9\u0646\u06cc\u062f<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0637\u0648\u0644 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646\u0627\u0646\u0647 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u0648 \u0628\u0627 \u0627\u0631\u0632\u0634\u200c\u0647\u0627 \u0648 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0647\u0645\u200c\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0633\u06cc\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0644\u0627\u0634 \u06a9\u0646\u06cc\u062f \u0627\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062a\u0628\u06cc\u06cc\u0646 \u0634\u0648\u0646\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B2_%D8%AA%D8%AC%D8%B2%DB%8C%D9%87_%D9%88_%D8%AA%D8%AD%D9%84%DB%8C%D9%84\"><\/span>\u06f2. \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06cc\u06a9 \u0645\u0631\u062d\u0644\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a. \u0686\u0631\u0627\u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u06cc\u0646\u062f \u0628\u0627\u0639\u062b \u0634\u06a9\u0644\u200c\u06af\u06cc\u0631\u06cc \u0642\u062f\u0645\u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u06cc \u0634\u0645\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0628\u0647 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0642\u062f\u0627\u0645 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062a\u0645\u0631\u06a9\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627\u06cc\u062f \u0628\u0631 \u062f\u0631\u06a9 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0647 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0647\u0631 \u0645\u0634\u06a9\u0644 \u062f\u0627\u062e\u0644\u06cc \u06cc\u0627 \u062e\u0627\u0631\u062c\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0648 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0627\u062b\u0631 \u0628\u06af\u0630\u0627\u0631\u0646\u062f \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6262 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-process.webp\" alt=\"\u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-process.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-process-571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-process-1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-process-768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B3_%D8%AA%D8%AF%D9%88%DB%8C%D9%86_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C\"><\/span>\u06f3. \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0648\u0644\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u062f\u0631 \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u060c \u0645\u0631\u0648\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 \u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0627\u0633\u062a. \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0686\u0647 \u0645\u0646\u0627\u0628\u0639\u06cc \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u062a\u0627\u0646 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<p>\u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc\u06cc 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id=\"%DB%B4_%D8%A7%D8%AC%D8%B1%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C\"><\/span>\u06f4. \u0627\u062c\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u062c\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0622\u0645\u06cc\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0645\u0631\u06cc \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. \u0627\u06af\u0631 \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0644\u06cc \u0628\u0627 \u0633\u0627\u062e\u062a\u0627\u0631 \u0641\u0639\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u0646\u062f\u0627\u0634\u062a\u060c \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0633\u0627\u062e\u062a\u0627\u0631 \u062c\u062f\u06cc\u062f \u062f\u0631 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\u0628\u0627\u06cc\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0641\u0631\u0627\u0647\u0645 \u0628\u0627\u0634\u0646\u062f. \u0628\u0647 \u0645\u062d\u0636 \u0627\u06cc\u0646\u06a9\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u062a\u0623\u0645\u06cc\u0646\u200c\u0634\u062f\u0647 \u0648 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0622\u0645\u0627\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%DB%B5_%D8%A7%D8%B1%D8%B2%DB%8C%D8%A7%D8%A8%DB%8C_%D9%88_%DA%A9%D9%86%D8%AA%D8%B1%D9%84\"><\/span>\u06f5. \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u06a9\u0646\u062a\u0631\u0644<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0647\u0631 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u0648\u0641\u0642\u06cc \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u0628\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0633\u0646\u062c\u06cc\u062f\u0647 \u0634\u0648\u062f \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627 \u0628\u0627\u06cc\u062f \u0645\u06cc\u0632\u0627\u0646 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u06cc\u06a9 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u0646\u062f. \u0645\u06cc\u0632\u0627\u0646 \u067e\u06cc\u0634\u0631\u0641\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u062f\u0633\u062a\u200c\u0622\u0645\u062f\u0647 \u0648 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\u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641\u0634 \u0646\u0645\u06cc\u200c\u0628\u0631\u062f\u060c \u0641\u0631\u0622\u06cc\u0646\u062f \u0631\u0627 \u0627\u0632 \u0627\u0628\u062a\u062f\u0627 \u0622\u063a\u0627\u0632 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0647\u0645\u0648\u0627\u0631\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0648 \u062a\u062d\u0648\u0644 \u0647\u0633\u062a\u0646\u062f\u060c \u062a\u0645\u0627\u0645\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0628\u0647 \u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u0648\u0631\u06cc\u062f \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0647\u200c\u062f\u0627\u0631\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%86%D9%88%D8%A7%D8%B9_%D9%85%D8%AF%D9%84_%D9%87%D8%A7%DB%8C_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9\"><\/span>\u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644 \u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u06cc\u0646 \u06a9\u0647 \u06cc\u06a9 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u062f\u0631 \u0630\u0647\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0627\u0633\u062a. \u062f\u0631 \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/bookapo.com\/mag\/business\/business-strategy\/\" target=\"_blank\" rel=\"noopener\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628\u200c \u0648 \u06a9\u0627\u0631 \u0648 \u0631\u0634\u062f \u0648 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a\u200c \u0647\u0627<\/a> \u0627\u0632 \u0645\u062c\u0644\u0647 \u0628\u0648\u06a9\u0627\u067e\u0648\u060c \u0627\u0646\u0648\u0627\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0631\u0648\u0631 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u062a\u062f\u0648\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0633\u0647 \u0645\u062f\u0644 \u0628\u0631\u0627\u06cc \u0627\u062a\u062e\u0627\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84SWOT\"><\/span>\u0645\u062f\u0644 \u062a\u062d\u0644\u06cc\u0644SWOT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u06cc\u06a9 \u0645\u062f\u0644 \u062e\u06cc\u0644\u06cc \u0645\u0631\u0633\u0648\u0645 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u0645\u062f\u0644 \u062a\u062d\u0644\u06cc\u0644 <a href=\"https:\/\/www.investopedia.com\/terms\/s\/swot.asp\" target=\"_blank\" rel=\"noopener\">SWOT<\/a> \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9 \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0631\u0634\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0627 \u0633\u0646\u062c\u0634 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0648 \u0628\u0631\u0637\u0631\u0641 \u06a9\u0631\u062f\u0646 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0631\u0627 \u062f\u0648\u0631 \u0628\u0632\u0646\u0646\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u062f\u0644 \u0627\u0628\u062a\u062f\u0627\u06cc\u06cc\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u062e\u0648\u062f \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0648 \u06af\u0633\u062a\u0631\u0634 \u062f\u0647\u0646\u062f.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%D9%84_%D8%AA%D8%AD%D9%84%DB%8C%D9%84_PEST\"><\/span>\u0645\u062f\u0644 \u062a\u062d\u0644\u06cc\u0644 PEST<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u0627\u06cc\u0646 \u0645\u062f\u0644 \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u0633\u0637\u062d \u06a9\u0644\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u06f4 \u0641\u0627\u06a9\u062a\u0648\u0631 \u0633\u06cc\u0627\u0633\u06cc\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u06a9\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0631\u0634\u062f \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u0648\u0642\u0639\u06cc\u062a \u0631\u0642\u0628\u0627 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u060c \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u0645\u0648\u0642\u0639\u06cc\u062a\u06cc \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0646\u0627\u0637\u0642 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062c\u0645\u0639\u06cc\u062a\u200c\u0634\u0646\u0627\u0633\u06cc\u060c \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u060c \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<ul>\n<li>\n<h3>\u0645\u062f\u0644 \u06f5 \u0646\u06cc\u0631\u0648\u06cc \u067e\u0631\u062a\u0631<\/h3>\n<\/li>\n<\/ul>\n<p>\u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u062f\u0644 \u06f5 \u0646\u06cc\u0631\u0648\u06cc \u067e\u0631\u062a\u0631\u060c \u06f5 \u0639\u0627\u0645\u0644 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0648\u0642\u0639\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0628\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0639\u0648\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li>\u0631\u0642\u0627\u0628\u062a \u062f\u0631 \u0635\u0646\u0639\u062a<\/li>\n<li>\u0648\u0631\u0648\u062f \u062a\u0627\u0632\u0647\u200c\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631<\/li>\n<li>\u0642\u062f\u0631\u062a \u062a\u0623\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646<\/li>\n<li>\u0642\u062f\u0631\u062a \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646<\/li>\n<li>\u062a\u0647\u062f\u06cc\u062f \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0634\u062f\u0646<\/li>\n<\/ul>\n<p>\u0627\u06cc\u0646 \u0645\u062f\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u062d\u06cc\u0637 \u0631\u0642\u0627\u0628\u062a\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u062f. \u0634\u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u06f5 \u0646\u06cc\u0631\u0648\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u062a\u062f\u0648\u06cc\u0646 \u06cc\u0627 \u0628\u0647\u200c\u0631\u0648\u0632 \u06a9\u0646\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%D9%85%D9%86%D8%A7%D8%A8%D8%B9_%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C_%D8%A8%D9%87_%DA%86%D9%87_%D9%85%D8%B9%D9%86%D8%A7%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0647 \u0686\u0647 \u0645\u0639\u0646\u0627\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627\u0633\u062a \u06a9\u0647 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0646 \u0622\u0646 \u0647\u0645\u200c\u0631\u0627\u0633\u062a\u0627 \u06a9\u0646\u06cc\u0645. \u0628\u0631\u0627\u06cc \u0622\u0634\u0646\u0627\u06cc\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627 \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u062a\u0627\u0628 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u0648\u062b\u0631 \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/effective-hr-communication\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2021\/09\/effective-HR-communication.jpg\" true alt=\"\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u0648\u062b\u0631\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u0648\u062b\u0631<\/div>\n            <div class=\"book-slogan\">\u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06af\u0627\u0645\u200c\u0628\u0647\u200c\u06af\u0627\u0645 \u0628\u0631\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0645\u0648\u062b\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u062d\u0648\u0632\u0647\u200c\u06cc \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc<\/div>\n            <div class=\"book-author\">\u062f\u0628\u0631\u0627 \u06a9\u0648\u0631\u06cc<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f2\u06f8 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u0648\u062b\u0631<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0628\u0633\u062a\u0631\u06cc \u062c\u0627\u0645\u0639 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u060c \u0622\u0645\u0648\u0632\u0634 \u0648 \u062a\u0648\u0633\u0639\u0647 \u0646\u06cc\u0631\u0648\u0647\u0627 \u0628\u0647\u200c\u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u0645 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0647\u0645\u062e\u0648\u0627\u0646\u06cc 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\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0628\u0627\u06cc\u062f \u06af\u0627\u0645\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0628\u0631\u062f\u0627\u0634\u062a\u0647 \u0634\u0648\u0646\u062f:<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D9%87%D8%AF%D8%A7%D9%81_%D8%AE%D9%88%D8%AF_%D8%B1%D8%A7_%D8%AA%D8%B9%DB%8C%DB%8C%D9%86_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0627\u0647\u062f\u0627\u0641\u060c \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0648 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647\u200c\u062e\u0648\u0628\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646 \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0647 \u062a\u0628\u06cc\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u062f\u060c \u0628\u0627\u06cc\u062f \u06a9\u0627\u0645\u0644\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0648 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u0622\u0634\u0646\u0627 \u0628\u0627\u0634\u062f.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D8%B8%D8%B1%D9%81%DB%8C%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%85%D9%88%D8%AC%D9%88%D8%AF_%D9%85%D9%86%D8%A7%D8%A8%D8%B9_%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C_%D8%B1%D8%A7_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0638\u0631\u0641\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0627\u0631\u0627\u06cc\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0647\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f. \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0627\u06cc\u062f \u0628\u0627 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u0647\u0631 \u0641\u0631\u062f\u06cc \u0622\u0634\u0646\u0627 \u0628\u0648\u062f\u0647 \u062a\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646 \u062a\u062e\u0635\u06cc\u0635 \u0648\u0638\u0627\u06cc\u0641\u060c \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u0645\u062d\u0648\u0644 \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0647\u0645\u200c\u0631\u0627\u0633\u062a\u0627 \u0628\u0627\u0634\u062f.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6261 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-of-human-resources.webp\" alt=\" \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc\" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-of-human-resources.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-of-human-resources-571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-of-human-resources-1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-of-human-resources-768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D9%88%D8%A7%D9%86%D8%B9_%D8%B1%D8%A7_%D8%B4%D9%86%D8%A7%D8%B3%D8%A7%DB%8C%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0645\u0648\u0627\u0646\u0639 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u0645\u0648\u0627\u0646\u0639\u06cc \u0631\u0627 \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647\u200c\u0622\u0633\u0627\u0646\u06cc \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0645\u06a9\u0627\u0646 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u0627\u0632 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%DB%8C%D8%A7%D8%B2%D9%87%D8%A7%DB%8C_%D8%A2%DB%8C%D9%86%D8%AF%D9%87_%D8%B1%D8%A7_%D9%BE%DB%8C%D8%B4_%D8%A8%DB%8C%D9%86%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0631\u0627 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0627\u062d\u0644 \u0642\u0628\u0644\u06cc\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u06cc\u062f. \u062f\u0648 \u0645\u0648\u0636\u0648\u0639 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0645\u0634\u062e\u0635 \u0634\u0648\u062f.<\/p>\n<p>\u06cc\u06a9\u06cc \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0627 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0645\u0634\u062e\u0635 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0648\u0646\u062f \u0648 \u062a\u0639\u062f\u0627\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0641\u0639\u0644\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc\u0634\u0627\u0646 \u0628\u0647 \u0631\u0633\u06cc\u062f\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0627\u0647\u062f\u0627\u0641\u0634 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D8%A7%D8%A8%D8%B2%D8%A7%D8%B1%D9%87%D8%A7%DB%8C_%D9%84%D8%A7%D8%B2%D9%85_%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A8%D9%87%D8%A8%D9%88%D8%AF_%D8%A8%D9%87%D8%B1%D9%87%E2%80%8C%D9%88%D8%B1%DB%8C_%D8%B1%D8%A7_%D8%A2%D9%85%D8%A7%D8%AF%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u0631\u0627 \u0622\u0645\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0633\u0627\u06cc\u0631 \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u062f \u06a9\u0647 \u06a9\u0644\u06cc\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0648\u0638\u0627\u06cc\u0641\u0634\u0627\u0646 \u0645\u062c\u0647\u0632 \u0628\u0648\u062f\u0647 \u0648 \u06a9\u0645\u0628\u0648\u062f\u06cc \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f.<\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%D9%85%D9%86%D8%A7%D8%A8%D8%B9_%D8%A7%D9%86%D8%B3%D8%A7%D9%86%DB%8C_%D8%B1%D8%A7_%D9%BE%DB%8C%D8%A7%D8%AF%D9%87%E2%80%8C%D8%B3%D8%A7%D8%B2%DB%8C_%DA%A9%D9%86%DB%8C%D8%AF\"><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0627 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p>\u0628\u0639\u062f \u0627\u0632 \u0627\u0646\u062c\u0627\u0645 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0648 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc\u060c \u0646\u0648\u0628\u062a \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f \u0646\u06cc\u0631\u0648\u0647\u0627 \u0648 \u062a\u0648\u0633\u0639\u0647 \u0646\u06cc\u0631\u0648\u0647\u0627\u06cc \u0641\u0639\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0631\u0634\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u062f. \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f:<\/p>\n<ul>\n<li>\u0627\u0633\u062a\u062e\u062f\u0627\u0645: \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0641\u0631\u0627\u062f \u0645\u062a\u062e\u0635\u0635\u06cc \u0628\u06af\u0631\u062f\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc\u060c \u0622\u0646 \u062a\u062e\u0635\u0635\u200c\u0647\u0627 \u0631\u0627 \u0636\u0631\u0648\u0631\u06cc \u062f\u0627\u0646\u0633\u062a\u0647\u200c\u0627\u06cc\u062f.<\/li>\n<li>\u062c\u0630\u0628 \u0648 \u0645\u0635\u0627\u062d\u0628\u0647: \u0628\u0627 \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0645\u0635\u0627\u062d\u0628\u0647 \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u0635\u0644\u0627\u062d\u06cc\u062a \u0648 \u062a\u0646\u0627\u0633\u0628 \u0641\u0631\u062f \u0628\u0627 \u0634\u063a\u0644 \u0645\u0648\u0631\u062f\u0646\u0638\u0631 \u0622\u06af\u0627\u0647 \u0634\u0648\u06cc\u062f.<\/li>\n<li>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645: \u0628\u0647 \u0645\u062a\u0642\u0627\u0636\u06cc\u0627\u0646 \u0645\u0646\u0627\u0633\u0628\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0631\u06cc\u0627\u0641\u062a \u0634\u063a\u0644 \u0631\u0627 \u0628\u062f\u0647\u06cc\u062f.<\/li>\n<li>\u0622\u0645\u0648\u0632\u0634 \u0648 \u062a\u0648\u0633\u0639\u0647: \u067e\u0633 \u0627\u0632 \u062c\u0630\u0628\u060c \u062a\u0648\u0633\u0639\u0647 \u0648 \u0622\u0645\u0648\u0632\u0634 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0647\u200c\u0645\u0646\u0638\u0648\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0622\u06af\u0627\u0647\u06cc \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0648\u0638\u0627\u06cc\u0641 \u0648 \u0635\u0644\u0627\u062d\u06cc\u062a \u0647\u0627\u06cc \u0634\u063a\u0644\u06cc\u060c \u0627\u0645\u0631\u06cc \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0635\u062d\u06cc\u062d: \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646 \u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0648 \u0627\u0635\u0644\u0627\u062d \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0635\u0648\u0631\u062a \u06af\u0631\u0641\u062a\u0647 \u062f\u0631 \u062f\u0627\u062e\u0644 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u062f.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u060c \u0636\u0639\u0641\u060c \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u067e\u06cc\u0631\u0627\u0645\u0648\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u0627\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc\u060c \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0639\u062b \u0631\u0634\u062f \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u06a9\u062a\u0627\u0628 \u0637\u0631\u0627\u062d\u06cc \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n\n      <a href=\"https:\/\/bookapo.com\/books\/value-proposition-design\">\n\t  <div class=\"book-info\">\n        <div class=\"book-content\">\n          <div class=\"book-link\">\n            <div class=\"book-image\">\n              <img decoding=\"async\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/01\/value-proposition-design.jpg\" true alt=\"\u0637\u0631\u0627\u062d\u06cc \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc\">\n            <\/div>\n          <\/div>\n          <div class=\"book-detail\">\n            <div class=\"book-title ellipsis\">\u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 \u0637\u0631\u0627\u062d\u06cc \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<\/div>\n            <div class=\"book-slogan\">\u0686\u06af\u0648\u0646\u0647 \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f\u060c \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u0645<\/div>\n            <div class=\"book-author\">\u0627\u0644\u06a9\u0633\u0627\u0646\u062f\u0631 \u0627\u0648\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631\u060c \u0627\u06cc\u0648 \u067e\u06cc\u06af\u0646\u06cc\u0648\u0631\u060c \u06af\u0631\u06af \u0628\u0631\u0646\u0627\u0631\u062f\u0627 \u0648 \u0622\u0644\u0646 \u0627\u0633\u0645\u06cc\u062a<\/div>\n            <div class=\"time-stock\">\n              <div class=\"book-time\"><i class=\"icon-clock\"><\/i> \u062f\u0631 \u06f2\u06f1 \u062f\u0642\u06cc\u0642\u0647 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f<\/div>\n            <\/div>\n           <div class=\"book-url\"><span>\u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u062a\u0627\u0628<\/span> \u0637\u0631\u0627\u062d\u06cc \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc<\/div>\n          <\/div>\n        <\/div>\n      <\/div><\/a>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u06f9 \u0645\u0631\u062d\u0644\u0647 \u0627\u0633\u0627\u0633\u06cc \u0644\u0627\u0632\u0645 \u0627\u0633\u062a:<\/p>\n<ul>\n<li>\u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/li>\n<li>\u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0641\u0639\u0644\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/li>\n<li>\u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631<\/li>\n<li>\u0628\u0631\u0631\u0633\u06cc \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0627\u0646\u062c\u0627\u0645\u200c\u0634\u062f\u0647<\/li>\n<li>\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0647\u062f\u0641<\/li>\n<li>\u062a\u0639\u06cc\u06cc\u0646 \u0628\u0648\u062f\u062c\u0647<\/li>\n<li>\u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/li>\n<li>\u062a\u0648\u0633\u0639\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u062c\u0631\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627<\/li>\n<li>\u00a0\u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D8%B9%D8%B1%DB%8C%D9%81_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%D8%A8%D8%B1%D9%86%D8%AF\"><\/span>\u062a\u0639\u0631\u06cc\u0641 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631\u0646\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0627 \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0633\u062a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0631\u0646\u062f \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0631\u0627 \u062d\u0641\u0638 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0634\u0645\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0645\u06cc\u200c\u06cc\u0627\u0628\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0646\u062f \u0628\u0647 \u0634\u06cc\u0648\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062f\u0631 \u062f\u0631\u0627\u0632\u0645\u062f\u062a \u0628\u0647 \u0646\u0641\u0639 \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627\u0633\u062a\u060c \u0631\u0634\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u0627\u0647\u0628\u0631\u062f\u06cc \u0628\u0631\u0646\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0628\u0648\u062f\u0646 \u0648 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0642\u0627\u0644\u0628 \u06a9\u0644\u0645\u0627\u062a \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0628\u0646\u062f\u06cc\u062f \u06a9\u0647 \u0647\u0645 \u0686\u0627\u0628\u06a9 \u0648 \u0647\u0645 \u0645\u0641\u06cc\u062f \u0628\u0648\u062f\u0647 \u0648 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u0628\u0647 \u0648\u062c\u0647\u0647 \u06a9\u0644\u06cc \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u062f\u060c \u0634\u0645\u0627 \u06cc\u06a9 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0645\u0627\u0646\u062f\u06af\u0627\u0631 \u0631\u0648\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0634\u0631\u06a9\u062a \u062e\u0648\u062f\u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0622\u06af\u0627\u0647\u06cc \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u06a9\u0627\u062a \u0628\u0631\u0646\u062f \u0633\u0627\u0632\u06cc\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u062a\u0627\u0628 <a href=\"https:\/\/bookapo.com\/books\/the-22-immutable-laws-of-branding\" target=\"_blank\" rel=\"noopener\">\u06f2\u06f2 \u00a0\u0642\u0627\u0646\u0648\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0646\u0627\u067e\u0630\u06cc\u0631 \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc<\/a> \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%DA%98%DB%8C%DA%A9_%D8%B3%D8%A7%D8%B2%D9%85%D8%A7%D9%86%DB%8C_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u0698\u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0647\u0645\u06cc\u062a \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0631 \u0647\u06cc\u0686\u200c\u06a9\u0633\u06cc \u067e\u0648\u0634\u06cc\u062f\u0647 \u0646\u06cc\u0633\u062a. \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u06cc\u06a9 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1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-management-consulting-768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%87%D8%A7%D8%B1%D8%AA%E2%80%8C%D9%87%D8%A7%DB%8C_%D9%81%D8%A7%D8%B1%D8%BA%E2%80%8C%D8%A7%D9%84%D8%AA%D8%AD%D8%B5%DB%8C%D9%84%D8%A7%D9%86_%D8%B1%D8%B4%D8%AA%D9%87_%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9\"><\/span>\u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0641\u0627\u0631\u063a\u200c\u0627\u0644\u062a\u062d\u0635\u06cc\u0644\u0627\u0646 \u0631\u0634\u062a\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0631\u0634\u062a\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062a\u062d\u0635\u06cc\u0644 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\u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0631\u0648\u0698\u0647 \u0648 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0632\u0645\u0627\u0646<\/li>\n<li>\u0628\u0631\u0631\u0633\u06cc\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6259 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-Management-as-a-Field-of-Study-.webp\" alt=\"\u0631\u0634\u062a\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-Management-as-a-Field-of-Study-.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-Management-as-a-Field-of-Study--571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-Management-as-a-Field-of-Study--1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-Management-as-a-Field-of-Study--768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AA%D9%81%DA%A9%D8%B1_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C%DA%A9_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u06a9\u0631\u06cc \u0645\u0646\u0637\u0642\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0648\u0627\u0645\u0644 \u0648 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u06a9\u0647 \u0628\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u060c \u06af\u0631\u0648\u0647 \u06cc\u0627 \u0641\u0631\u062f \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u060c \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0634\u0627\u0645\u0644 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u062f\u0642\u06cc\u0642 \u0648 \u0622\u06af\u0627\u0647\u0627\u0646\u0647 \u062a\u0647\u062f\u06cc\u062f\u0647\u0627 \u0648 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0628\u0647\u200c\u0645\u0646\u0638\u0648\u0631 \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0627\u06cc \u062f\u0646\u0628\u0627\u0644 \u06a9\u0631\u062f\u0646\u0634\u0627\u0646 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631\u0646\u0647\u0627\u06cc\u062a \u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0631\u0627\u0626\u0647 \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0634\u0641\u0627\u0641 \u0627\u0632 \u0627\u0647\u062f\u0627\u0641\u060c \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627 \u0648 \u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u0628\u0631\u0627\u06cc \u0628\u0642\u0627 \u0648 \u0634\u06a9\u0648\u0641\u0627\u06cc\u06cc \u062f\u0631 \u06cc\u06a9 \u0645\u062d\u06cc\u0637 \u0631\u0642\u0627\u0628\u062a\u06cc \u0648 \u062f\u0627\u0626\u0645\u0627\u064b \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0646\u0648\u0639 \u062a\u0641\u06a9\u0631 \u0628\u0627\u06cc\u062f \u0648\u0627\u0642\u0639\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc\u060c \u0646\u06cc\u0631\u0648\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0648 \u0645\u0646\u0627\u0628\u0639 \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u062f. \u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0647 \u062a\u062d\u0642\u06cc\u0642\u060c \u062a\u0641\u06a9\u0631 \u062a\u062d\u0644\u06cc\u0644\u06cc\u060c \u0646\u0648\u0622\u0648\u0631\u06cc\u060c \u062d\u0644 \u0645\u0633\u0626\u0644\u0647\u060c \u0645\u0647\u0627\u0631\u062a\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0648 \u0631\u0647\u0628\u0631\u06cc \u0648 \u0642\u0627\u0637\u0639\u06cc\u062a \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0632\u0645\u06cc\u0646 \u0631\u0642\u0627\u0628\u062a \u0628\u0631\u0627\u06cc \u0647\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0647\u200c\u0633\u0631\u0639\u062a \u062a\u063a\u06cc\u06cc\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0647\u0631\u0644\u062d\u0638\u0647 \u0638\u0647\u0648\u0631 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0648 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0627\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u06cc\u0627 \u062c\u0627 \u0628\u0645\u0627\u0646\u06cc\u062f.<\/p>\n<p>\u06a9\u062a\u0627\u0628 <a href=\"https:\/\/bookapo.com\/books\/only-the-paranoid-survive\" target=\"_blank\" rel=\"noopener\">\u062a\u0646\u0647\u0627 \u0628\u06cc \u067e\u0631\u0648\u0627\u06cc\u0627\u0646 \u067e\u0627\u06cc\u062f\u0627\u0631\u0646\u062f<\/a> \u0628\u0647\u200c\u062e\u0648\u0628\u06cc \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0631\u0627 \u0628\u06cc\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u0648\u0627\u0631\u062f \u06a9\u0631\u062f\u0646 \u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u0631\u0648\u062a\u06cc\u0646\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u06cc \u0648 \u0634\u062e\u0635\u06cc\u200c\u062a\u0627\u0646\u060c \u0634\u0645\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6263 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-thinking.webp\" alt=\"\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-thinking.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-thinking-571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-thinking-1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/09\/Strategic-thinking-768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<p>\u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0647\u0645 \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0627\u0631\u062f. \u062f\u0631 \u0637\u0648\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u0633\u0627\u0644\u06cc\u0627\u0646\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646\u060c \u0631\u0647\u0628\u0631\u0627\u0646 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0627\u0632 \u062f\u0627\u062e\u0644 \u0648 \u062e\u0627\u0631\u062c \u0633\u0627\u0632\u0645\u0627\u0646 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u067e\u0633 \u0627\u0632 \u062a\u062c\u0632\u06cc\u0647\u200c\u0648\u062a\u062d\u0644\u06cc\u0644 \u0628\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u0633\u062a \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0633\u0646\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062f\u062a \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0633\u067e\u0633 \u0631\u0647\u0628\u0631\u0627\u0646 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0631\u0627 \u06a9\u0647 \u0633\u0628\u0628 \u062a\u062d\u0642\u0642 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0645\u0634\u062e\u0635 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p>\n<p>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0633\u0627\u0644 \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u0646\u062f. \u0628\u0627\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0631\u0633\u06cc \u0634\u062f\u0647 \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u0645 \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%86%D8%AA%DB%8C%D8%AC%D9%87_%DA%AF%DB%8C%D8%B1%DB%8C\"><\/span>\u0646\u062a\u06cc\u062c\u0647 \u06af\u06cc\u0631\u06cc:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0631\u06a9\u0627\u0646 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0647\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0648\u0642\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u0648 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0631\u062f\u0647 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u0627\u0631\u06a9\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0632\u062c\u0645\u0644\u0647 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0628\u0631\u0646\u062f \u0648 \u063a\u06cc\u0631\u0647 \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0627\u0639\u0645\u0627\u0644 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u062a\u0641\u06a9\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0634\u0627\u0648\u0631\u06cc\u0646 \u0646\u06cc\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0646\u062f.\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 10<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0647\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u0648\u0641\u0642\u06cc \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (Strategic management) \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062e\u0648\u062f \u062f\u0631\u0633\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0645\u06cc\u200c\u062f\u0627\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0628\u0647 \u06a9\u062c\u0627 \u0628\u0631\u0633\u062f. \u062a\u0646\u0638\u06cc\u0645 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u0639\u06cc\u0646 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635\u060c \u0628\u0627\u06cc\u062f \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f. \u0627\u062e\u062a\u0635\u0627\u0635 \u0632\u0645\u0627\u0646\u06cc \u0628\u0647 \u0634\u06a9\u0644 \u0645\u062f\u0627\u0648\u0645 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0630\u0634\u062a\u0647 \u0633\u0627\u0632\u0645\u0627\u0646&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-6257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0645\u062f\u06cc\u0631\u06cc\u062a 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