{"id":7100,"date":"2022-12-20T15:12:08","date_gmt":"2022-12-20T11:42:08","guid":{"rendered":"https:\/\/bookapo.com\/mag\/?p=7100"},"modified":"2023-01-01T10:41:40","modified_gmt":"2023-01-01T07:11:40","slug":"purple-cow-strategy","status":"publish","type":"post","link":"https:\/\/bookapo.com\/mag\/business\/purple-cow-strategy\/","title":{"rendered":"\u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u06cc\u0632\u0646\u0633\u200c\u0647\u0627 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f\u061f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0641\u0647\u0631\u0633\u062a \u0645\u0637\u0627\u0644\u0628<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/bookapo.com\/mag\/business\/purple-cow-strategy\/#%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/bookapo.com\/mag\/business\/purple-cow-strategy\/#%D9%85%D8%B2%D8%A7%DB%8C%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/bookapo.com\/mag\/business\/purple-cow-strategy\/#%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A7%DB%8C%D9%86_%DA%A9%D9%87_%D9%85%D9%88%D8%B1%D8%AF_%D8%AA%D9%88%D8%AC%D9%87_%D9%82%D8%B1%D8%A7%D8%B1_%D8%A8%DA%AF%DB%8C%D8%B1%DB%8C%D8%AF_%D8%A8%D8%A7%DB%8C%D8%AF_%DA%86%D9%87_%DA%A9%D8%A7%D8%B1_%DA%A9%D9%86%DB%8C%D8%AF%D8%9F\" >\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0647 \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0628\u0627\u06cc\u062f \u0686\u0647 \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u062f\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/bookapo.com\/mag\/business\/purple-cow-strategy\/#%D8%B1%D8%A7%D8%A8%D8%B7%D9%87_%D9%88%DB%8C%D8%B1%D9%88%D8%B3_%D8%A8%D8%A7_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" >\u0631\u0627\u0628\u0637\u0647 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\u0628\u0632\u0646\u06cc\u062f \u0648 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u062f\u0631\u0633\u062a \u06a9\u0646\u06cc\u062f. \u0634\u0645\u0627 \u0628\u0647 \u06cc\u06a9 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u00bb \u0627\u06cc\u0646\u200c \u062c\u0645\u0644\u0627\u062a\u060c \u062e\u0644\u0627\u0635\u0647\u200c\u0627\u06cc \u0627\u0632 <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/strong> \u0627\u0633\u062a.<\/p>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0627\u0632 \u0627\u06cc\u062f\u0647\u200c\u0627\u06cc \u0635\u062d\u0628\u062a \u06a9\u0631\u062f \u06a9\u0647 \u067e\u0633 \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631 \u0622\u0646 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id=\"%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062a\u0648\u0636\u06cc\u062d \u062f\u0647\u06cc\u0645\u060c \u06af\u0627\u0648\u00a0 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u06cc\u06a9<strong> \u0633\u0641\u0631 \u0631\u0648\u06cc\u0627\u06cc\u06cc<\/strong> \u0628\u0628\u0631\u06cc\u0645. \u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u0622\u062e\u0631 \u0647\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647\u200c\u0647\u0645\u0631\u0627\u0647 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u0628\u0647 \u062d\u0648\u0645\u0647 \u0634\u0647\u0631 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\u0641\u0631\u0636 \u06a9\u0646\u06cc\u062f \u062f\u0631 \u0628\u06cc\u0646 \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u06af\u0627\u0648\u0647\u0627 \u06cc\u06a9<strong> \u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/strong> \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f\u060c \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0645\u06cc\u200c\u0627\u0641\u062a\u062f\u061f \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647\u200c\u0637\u0648\u0631 \u0646\u0627\u06af\u0647\u0627\u0646\u06cc \u062a\u0631\u0645\u0632 \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0628\u0647 \u0622\u0646 \u0641\u06a9\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0648 \u062f\u0631 \u06a9\u062a\u0627\u0628\u06cc \u0628\u0647 \u0647\u0645\u06cc\u0646 \u0646\u0627\u0645 \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u0635\u062d\u0628\u062a \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u06a9\u062a\u0627\u0628 \u0627\u0648 \u062f\u0631 <strong>\u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u0627\u0633\u062a \u0648 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0632 <strong>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/strong> \u0635\u062d\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u06cc\u0646 \u062d\u0631\u0641 \u0645\u06cc\u200c\u0632\u0646\u062f \u06a9\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0647\u0631 \u0631\u0648\u0632 \u062a\u0639\u062f\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u0686\u06cc\u0632\u0647\u0627\u06cc <strong>\u06a9\u0633\u0644\u200c\u06a9\u0646\u0646\u062f\u0647<\/strong> \u0645\u06cc\u200c\u0628\u06cc\u0646\u0646\u062f (\u06af\u0627\u0648 \u0642\u0647\u0648\u0647\u200c\u0627\u06cc)\u061b \u0627\u0645\u0627 \u0627\u06af\u0631 \u0622\u0646\u200c\u0647\u0627 \u06cc\u06a9 <strong>\u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/strong> \u0628\u0628\u06cc\u0646\u0646\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0645\u0637\u0645\u0626\u0646 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 <strong>\u0647\u0631\u06af\u0632<\/strong> \u0627\u06cc\u0646 \u06af\u0627\u0648 \u0631\u0627 <strong>\u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%DA%A9%D8%AA%D8%A7%D8%A8_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u06a9\u062a\u0627\u0628 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f0\u06f3 \u06a9\u062a\u0627\u0628\u06cc \u0628\u0627 \u0646\u0627\u0645 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0622\u0645\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628<a href=\"https:\/\/en.wikipedia.org\/wiki\/Seth_Godin\" target=\"_blank\" rel=\"noopener\"><strong> \u0633\u062a \u06af\u0627\u062f\u06cc\u0646<\/strong><\/a> \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u0634\u0628\u06cc\u0647\u200c\u0628\u0647 \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u06a9\u0647 \u0645\u0627 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u0622\u0648\u0631\u062f\u0647\u200c\u0627\u06cc\u0645 \u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0641\u0631\u062f\u06cc \u0641\u0639\u0627\u0644 \u062f\u0631 <strong>\u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u0628\u0648\u062f\u0647 \u0627\u0633\u062a\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u0644\u062d\u0638\u0627\u062a \u06a9\u0633\u0627\u0644\u062a\u200c\u0628\u0627\u0631 \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648\u00a0 \u0628\u0647 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0645\u06cc\u200c\u0627\u0646\u062f\u06cc\u0634\u062f\u060c \u0628\u0647 \u0627\u06cc\u0646 \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u062d\u0648\u0632\u0647 <strong>\u062a\u062c\u0627\u0631\u062a<\/strong> \u0648 <strong>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/strong> \u0647\u0645 \u0635\u062f\u0642 \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u0648 \u0627\u06cc\u062f\u0647\u200c\u0627\u0634 \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u062f \u0648 \u0628\u0639\u062f \u0627\u0632 \u0627\u0646\u062a\u0634\u0627\u0631\u060c \u0646\u0633\u062e\u0647\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0634\u0645\u0627\u0631\u06cc \u0627\u0632 \u0622\u0646 \u0641\u0631\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u0632 \u0622\u0646 \u0632\u0645\u0627\u0646 \u062a\u0627\u06a9\u0646\u0648\u0646 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 <strong>\u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644\u200c\u0647\u0627<\/strong>\u060c <strong>\u0635\u0627\u062d\u0628\u0627\u0646 \u0645\u0634\u0627\u063a\u0644<\/strong> \u0648 <strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646<\/strong> \u0628\u0647 \u0627\u06cc\u0646 \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f\u061f<\/p>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0645\u0639\u062a\u0642\u062f \u0627\u0633\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u0645\u062b\u0644 \u06af\u0627\u0648\u0647\u0627\u06cc \u0633\u06cc\u0627\u0647 \u06cc\u0627 \u0642\u0647\u0648\u0647\u200c\u0627\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f <strong>\u062a\u0648\u062c\u0647 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u0631\u0627 \u062c\u0644\u0628 \u06a9\u0646\u06cc\u062f<\/strong> \u0628\u0627\u06cc\u062f<strong> \u0645\u062a\u0641\u0627\u0648\u062a<\/strong> \u0628\u0627\u0634\u06cc\u062f. \u0627\u06af\u0631 \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0627\u0634\u06cc\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062b\u0644 \u06cc\u06a9 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u062f\u0631 \u0627\u0646\u0628\u0648\u0647 \u06af\u0627\u0648\u0647\u0627\u06cc \u06cc\u06a9\u200c\u0631\u0646\u06af \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f.<\/p>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0686\u06cc\u0632\u06cc \u0628\u0633\u0627\u0632\u06cc\u062f \u06a9\u0647 \u0622\u0646\u0642\u062f\u0631 <strong>\u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f<\/strong> \u0648 <strong>\u0645\u062a\u0641\u0627\u0648\u062a<\/strong> \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u062e\u0648\u062f\u06a9\u0627\u0631 \u062a\u0645\u0627\u0645 \u062a\u0648\u062c\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634 \u062c\u0644\u0628 \u06a9\u0646\u062f. \u0627\u0648 \u0628\u0647 \u062e\u0648\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u062a\u0627\u0628\u0634 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u062f\u0631 \u0647\u0631 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f \u0648 \u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0633\u0627\u0632\u0646\u062f \u0628\u0627\u06cc\u062f \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/p>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0627\u0633\u062a\u0627\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a \u0648 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u062d\u0628\u0648\u0628\u200c\u062a\u0631\u06cc\u0646 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc\u0634 \u0647\u0645\u06cc\u0646 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062e\u0644\u0627\u0635\u0647\u200c\u0627\u06cc \u0627\u0632 <a href=\"https:\/\/bookapo.com\/books\/purple-cow\" target=\"_blank\" rel=\"noopener\">\u06a9\u062a\u0627\u0628 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634<\/a> \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u0628\u0632\u0646\u06cc\u062f \u0648 \u0627\u0632 \u062e\u0648\u0627\u0646\u062f\u0646 \u0622\u0646 \u0644\u0630\u062a \u0628\u0628\u0631\u06cc\u062f.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7103 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/create-a-unique-product-.webp\" alt=\"\u0633\u0627\u062e\u062a \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647\u200c \u0641\u0631\u062f\" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/create-a-unique-product-.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/create-a-unique-product--571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/create-a-unique-product--1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/create-a-unique-product--768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc<\/strong> \u0628\u0631<strong> 4 \u0627\u0635\u0644<\/strong> \u0627\u0633\u062a\u0648\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0622\u0646 <strong>P4<\/strong> \u06cc\u0627 <strong>\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/strong> \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 P4 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n<ul>\n<li><strong> \u0645\u062d\u0635\u0648\u0644 (Product)<\/strong><\/li>\n<li><strong> \u0642\u06cc\u0645\u062a (Pricing)<\/strong><\/li>\n<li><strong> \u062a\u0628\u0644\u06cc\u063a\u0627\u062a (Promotion)<\/strong><\/li>\n<li><strong> \u0645\u06a9\u0627\u0646 (Positioning)\u00a0<\/strong><\/li>\n<\/ul>\n<p>\u0627\u0644\u0628\u062a\u0647 \u0686\u0646\u062f \u0645\u0648\u0631\u062f \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0622\u0646 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f. \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0645\u062f\u0639\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062f\u0648\u0646 <strong>\u067e\u0646\u062c\u0645\u06cc\u0646 P<\/strong> \u06cc\u0639\u0646\u06cc <strong>Purple Cow<\/strong> \u062a\u0645\u0627\u0645 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u0647\u062f\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f.<\/p>\n<p>\u0627\u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0645\u0627 \u062f\u0631 \u0639\u0635\u0631\u06cc \u0647\u0633\u062a\u06cc\u0645 \u06a9\u0647 \u0633\u0631\u0648\u06cc\u0633\u200c\u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u06cc \u0628\u0647\u200c\u0637\u0648\u0631 \u0641\u0632\u0627\u06cc\u0646\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u062d\u0627\u0644 \u0645\u0628\u0627\u0631\u0632\u0647 \u0647\u0633\u062a\u0646\u062f \u062a\u0627<strong> \u062a\u0648\u062c\u0647<\/strong> \u0645\u0627 \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f <strong>\u062c\u0644\u0628<\/strong> \u06a9\u0646\u0646\u062f. \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631 \u0627\u06a9\u062b\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0642\u0641\u0633\u0647\u200c\u0647\u0627 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c<strong> \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u062c\u0632\u0626\u06cc<\/strong> \u0628\u0627 \u0647\u0645 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0628\u0647 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0646\u06cc\u0627\u0632 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0645\u0631\u062f\u0645 \u062a\u0648\u0633\u0637 <strong>\u067e\u06cc\u0627\u0645\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/strong> \u0628\u0645\u0628\u0627\u0631\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u061b \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062a\u06a9\u0631\u0627\u0631\u06cc \u062e\u0633\u062a\u0647\u200c\u0627\u0646\u062f\u061b \u067e\u0633 \u0628\u0647 \u06cc\u06a9 \u0686\u06cc\u0632 <strong>\u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f<\/strong> \u0648 <strong>\u0645\u062a\u0645\u0627\u06cc\u0632<\/strong> \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u0627\u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f<strong> \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0648\u0641\u0642<\/strong> \u0628\u0647 \u062c\u0627\u06cc \u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc <strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0686\u0627\u067e\u06cc<\/strong> \u06cc\u0627 <strong>\u0622\u06af\u0647\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc<\/strong> \u0628\u0627\u06cc\u062f \u062a\u0644\u0627\u0634 \u06a9\u0646\u0646\u062f \u062a\u0627 \u06cc\u06a9 <strong>\u0645\u062d\u0635\u0648\u0644 \u0647\u06cc\u062c\u0627\u0646\u200c\u0627\u0646\u06af\u06cc\u0632<\/strong> \u062f\u0631\u0633\u062a \u06a9\u0646\u0646\u062f. \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0628\u0639\u062f\u0647\u0627 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u06a9\u062a\u0627\u0628 \u062f\u06cc\u06af\u0631\u06cc \u0628\u0627 \u0646\u0627\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646 \u0646\u0648\u0634\u062a.<\/p>\n<p>\u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0646\u06cc\u0632 \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0631\u0641\u0631\u0648\u0634\u200c\u062a\u0631\u06cc\u0646 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f. \u0627\u0648 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0646\u06cc\u0632 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062f\u0648\u0631\u0627\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u0646\u0628\u0648\u0647 \u062a\u0645\u0627\u0645 \u0634\u062f\u0647 \u0627\u0633\u062a \u0648 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u0631 \u0639\u0635\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u06af\u0631 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u06cc\u062f \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u06a9\u0633\u0628 \u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 <a href=\"https:\/\/bookapo.com\/books\/this-is-marketing\" target=\"_blank\" rel=\"noopener\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06cc\u0639\u0646\u06cc \u0627\u06cc\u0646<\/a> \u0631\u0627 \u062f\u0631 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%B2%D8%A7%DB%8C%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%DA%98%DB%8C_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0645\u0637\u0631\u062d \u0634\u062f\u060c \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0647\u200c\u0634\u062f\u062a \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0634\u062f\u0646\u062f \u062a\u0627 \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0628\u0647 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\u062a\u0627 \u062f\u0631 \u06cc\u0627\u062f\u0647\u0627 \u0628\u0645\u0627\u0646\u06cc\u062f. \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u062a\u0641\u0627\u0648\u062a \u0647\u0633\u062a\u06cc\u062f\u060c \u0645\u0631\u062f\u0645 \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0635\u062d\u0628\u062a \u062e\u0648\u0627\u0647\u0646\u062f \u06a9\u0631\u062f. \u062d\u062a\u06cc \u062d\u0627\u0644\u0627 \u06a9\u0647 \u062f\u0631 \u0639\u0635\u0631 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u0628\u0647\u062a\u0631\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0634\u0645\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0647\u0627\u0646\u200c\u0628\u0647\u200c\u062f\u0647\u0627\u0646 \u0627\u0633\u062a.<\/p>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u062a\u0646\u0647\u0627 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0648\u0627\u0642\u0639\u06cc <strong>\u0631\u06cc\u0633\u06a9\u200c\u06a9\u0631\u062f\u0646<\/strong> \u0648 \u0633\u0627\u062e\u062a \u06cc\u06a9 <strong>\u0645\u062d\u0635\u0648\u0644 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647<\/strong> \u0627\u0633\u062a.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A8%D8%B1%D8%A7%DB%8C_%D8%A7%DB%8C%D9%86_%DA%A9%D9%87_%D9%85%D9%88%D8%B1%D8%AF_%D8%AA%D9%88%D8%AC%D9%87_%D9%82%D8%B1%D8%A7%D8%B1_%D8%A8%DA%AF%DB%8C%D8%B1%DB%8C%D8%AF_%D8%A8%D8%A7%DB%8C%D8%AF_%DA%86%D9%87_%DA%A9%D8%A7%D8%B1_%DA%A9%D9%86%DB%8C%D8%AF%D8%9F\"><\/span>\u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u06a9\u0647 \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f \u0628\u0627\u06cc\u062f \u0686\u0647 \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0634\u0645\u0627 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0628\u0627\u0634\u06cc\u062f. \u062e\u06cc\u0644\u06cc \u0648\u0627\u0636\u062d \u0627\u0633\u062a \u06a9\u0647 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u06cc\u06a9 \u0641\u0631\u0645\u0648\u0644 \u0639\u0645\u0648\u0645\u06cc \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u0647 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u00a0\u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u06cc\u0645. \u0628\u0627\u0627\u06cc\u0646\u200c\u062d\u0627\u0644 \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0686\u0646\u062f \u0627\u0635\u0644 \u0648 \u0627\u06cc\u062f\u0647 \u0631\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0627\u0628\u0637\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0639\u0645\u0644 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u06cc\u0634\u062a\u0631 \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0632\u06cc\u0631 \u067e\u06cc\u0631\u0648\u06cc \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li><strong>\u0622\u0645\u06cc\u062e\u062a\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/strong><\/li>\n<li><strong>\u062f\u0631 \u0647\u0631 \u0642\u0633\u0645\u062a \u0622\u0646 \u06cc\u06a9 \u0641\u0647\u0631\u0633\u062a \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u062f\u0631\u0633\u062a \u06a9\u0646\u06cc\u062f \u0648 \u0628\u0628\u06cc\u0646\u06cc\u062f \u0622\u06cc\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 \u0622\u0646 \u062d\u0648\u0632\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0628\u0627\u0634\u06cc\u062f\u061b \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0628\u0627\u062f\u0648\u0627\u0645\u200c\u062a\u0631\u06cc\u0646\u060c \u0633\u0627\u062f\u0647\u200c\u062a\u0631\u06cc\u0646\u060c \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u062a\u0631\u06cc\u0646\u060c \u062f\u0644\u0633\u0648\u0632\u062a\u0631\u06cc\u0646\u060c \u0628\u0627\u062d\u0627\u0644\u200c\u062a\u0631\u06cc\u0646\u060c \u0633\u0631\u06af\u0631\u0645\u200c\u06a9\u0646\u0646\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u0648&#8230; .<\/strong><\/li>\n<li><strong>\u062a\u0633\u062a \u06a9\u0646\u06cc\u062f\u060c \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0646\u062a\u06cc\u062c\u0647 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/strong><\/li>\n<\/ul>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f <strong>\u0646\u06cc\u0627\u0632\u0647\u0627<\/strong> \u0648 <strong>\u062f\u063a\u062f\u063a\u0647\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646<\/strong> \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f\u061b \u0631\u0642\u0628\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f \u0648 \u062e\u0644\u0627\u0642\u06cc\u062a \u0628\u0647 \u062e\u0631\u062c \u062f\u0647\u06cc\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B1%D8%A7%D8%A8%D8%B7%D9%87_%D9%88%DB%8C%D8%B1%D9%88%D8%B3_%D8%A8%D8%A7_%DA%AF%D8%A7%D9%88_%D8%A8%D9%86%D9%81%D8%B4_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\"><\/span>\u0631\u0627\u0628\u0637\u0647 \u0648\u06cc\u0631\u0648\u0633 \u0628\u0627 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u0645\u0639\u062a\u0642\u062f \u0627\u0633\u062a \u06cc\u06a9 <strong>\u0627\u06cc\u062f\u0647 \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f<\/strong> \u0645\u062b\u0644 \u06cc\u06a9 <strong>\u0648\u06cc\u0631\u0648\u0633<\/strong> \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0632 \u06cc\u06a9 \u0634\u062e\u0635 \u0628\u06cc\u0645\u0627\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0647\u200c\u0647\u0627 \u06cc\u0627 \u0635\u062f\u0647\u0627 \u0646\u0641\u0631 \u0628\u06cc\u0645\u0627\u0631 \u0634\u0648\u0646\u062f. \u06a9\u0627\u0641\u06cc \u0627\u0633\u062a \u06a9\u0631\u0648\u0646\u0627 \u0631\u0627 \u0628\u0647 \u06cc\u0627\u062f \u0628\u06cc\u0627\u0648\u0631\u06cc\u062f\u061b (\u0686\u0647 \u062f\u0648\u0631\u0627\u0646 \u0648\u062d\u0634\u062a\u0646\u0627\u06a9\u06cc \u0628\u0648\u062f).<\/p>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062d\u0627\u0636\u0631\u0646\u062f <strong>\u0686\u06cc\u0632\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f<\/strong> \u0631\u0627 \u0627\u0645\u062a\u062d\u0627\u0646 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u0628\u0627 \u062f\u06cc\u06af\u0631\u0627\u0646 \u062d\u0631\u0641 \u0628\u0632\u0646\u0646\u062f.<\/p>\n<p>\u0634\u0627\u06cc\u062f \u0647\u0631 \u06a9\u0633\u06cc \u062d\u0627\u0636\u0631 \u0646\u0628\u0627\u0634\u062f \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0634\u0645\u0627 \u0631\u0627 \u0628\u062e\u0631\u062f\u061b \u0627\u0645\u0627 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0647 \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0686\u0648\u0646 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062c\u062f\u06cc\u062f \u0639\u0644\u0627\u0642\u0647 \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0631\u0627 \u0645\u06cc\u200c\u062e\u0631\u0646\u062f \u0648 \u0628\u0627 \u0635\u062d\u0628\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u0645\u062b\u0644 <strong>\u067e\u062e\u0634\u200c\u0634\u062f\u0646 \u06cc\u06a9 \u0648\u06cc\u0631\u0648\u0633<\/strong> \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u0646\u062f<strong> \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0628\u06cc\u0634\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u062f<\/strong>.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631 \u0633\u0631 \u0632\u0628\u0627\u0646\u200c\u0647\u0627 \u0628\u06cc\u0641\u062a\u062f\u060c \u062e\u0644\u0627\u0635\u0647 \u06a9\u062a\u0627\u0628 <a href=\"https:\/\/bookapo.com\/books\/contagious\" target=\"_blank\" rel=\"noopener\">\u0645\u0633\u0631\u06cc<\/a> \u0631\u0627 \u062f\u0631 \u0628\u0648\u06a9\u0627\u067e\u0648 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7105 size-full\" src=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/relationship-between-the-virus-and-the-purple-cow.webp\" alt=\"\u0631\u0627\u0628\u0637\u0647 \u0648\u06cc\u0631\u0648\u0633 \u0628\u0627 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634\" width=\"1520\" height=\"1064\" srcset=\"https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/relationship-between-the-virus-and-the-purple-cow.webp 1520w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/relationship-between-the-virus-and-the-purple-cow-571x400.webp 571w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/relationship-between-the-virus-and-the-purple-cow-1143x800.webp 1143w, https:\/\/bookapo.com\/mag\/wp-content\/uploads\/2022\/12\/relationship-between-the-virus-and-the-purple-cow-768x538.webp 768w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%B3%D8%AE%D9%86_%D8%A2%D8%AE%D8%B1\"><\/span>\u0633\u062e\u0646 \u0622\u062e\u0631<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0633\u062a \u06af\u0627\u062f\u06cc\u0646 \u06cc\u06a9 \u0633\u062e\u0646\u0631\u0627\u0646\u060c \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646 \u0648 \u0641\u0631\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0639\u0631\u0648\u0641\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0641\u0631\u0627\u062f \u0628\u0633\u06cc\u0627\u0631 \u0632\u06cc\u0627\u062f\u06cc <strong>\u0627\u0641\u06a9\u0627\u0631<\/strong> \u0648 <strong>\u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc<\/strong> \u0627\u0648 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u06cc\u06a9\u06cc \u0627\u0632 <strong>\u0627\u06cc\u062f\u0647\u200c\u0647\u0627\u06cc \u067e\u0631\u0633\u0631\u0648\u0635\u062f\u0627\u06cc<\/strong> \u0627\u0648 \u0628\u0648\u062f \u06a9\u0647 \u0633\u0639\u06cc \u06a9\u0631\u062f\u06cc\u0645 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0622\u0646 \u0646\u06af\u0627\u0647\u06cc \u0628\u06cc\u0646\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<p>\u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u06cc \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0622\u0646\u200c\u0642\u062f\u0631 \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u0627\u0633\u062a \u06a9\u0647 \u062e\u0648\u062f\u0634\u060c \u062e\u0648\u062f\u0634 \u0631\u0627 \u062a\u0628\u0644\u06cc\u063a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u062e\u06cc \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 \u0639\u0635\u0631 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u062a\u0645\u0627\u0645 \u0634\u062f\u0647 \u0627\u0633\u062a\u061b \u0627\u0645\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 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rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u00ab\u062f\u06cc\u06af\u0631 \u0628\u0633 \u0627\u0633\u062a! \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0633\u0646\u062a\u06cc \u0631\u0627 \u0631\u0647\u0627 \u06a9\u0646\u06cc\u062f. \u062f\u0633\u062a \u0628\u0647 \u0646\u0648\u0622\u0648\u0631\u06cc \u0628\u0632\u0646\u06cc\u062f \u0648 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f \u062f\u0631\u0633\u062a \u06a9\u0646\u06cc\u062f. \u0634\u0645\u0627 \u0628\u0647 \u06cc\u06a9 \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u00bb \u0627\u06cc\u0646\u200c \u062c\u0645\u0644\u0627\u062a\u060c \u062e\u0644\u0627\u0635\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06af\u0627\u0648 \u0628\u0646\u0641\u0634 \u0627\u0633\u062a. \u0633\u062a \u06af\u0627\u062f\u06cc\u0646 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